Dynamic Display Carousel for Web Advertising Space Optimization
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Current systems for disseminating information and advertising on the internet are limited in their ability to efficiently utilize available space and computing capacity, relying on static methods such as banner advertisements, which do not effectively maximize engagement or revenue potential.
Innovation Solution
A dynamic 'Display Carousel' system that allows for the creation of rotating display windows on websites, capable of showing various content types, including text, graphics, animation, and video, with optional features for charging advertisers and managing content display time, which can be integrated into websites and third-party portals, utilizing a Linux-based operating system and supporting modules for content upload, revenue tracking, and payment processing.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If static banner advertisements are used, then implementation is simple, but advertising effectiveness and user engagement are limited
Solution Approach 1:
The patent transforms static banner advertisements into dynamic carousels that automatically rotate and display multiple advertisements sequentially. The carousel component continuously cycles through different ads, allowing multiple advertisements to occupy a single banner space dynamically, thereby increasing advertising effectiveness without complicating implementation
Solution Approach 2:
The carousel implements periodic rotation to display different advertisements at regular intervals. Each advertisement is shown for a predetermined time period before automatically transitioning to the next one, creating a rhythmic display pattern that maintains user attention and maximizes exposure to multiple ads within the same space
2Area of stationary object
If more content is displayed to maximize space utilization, then advertising revenue potential increases, but computing capacity requirements increase
Solution Approach 1:
The patent divides the carousel into discrete segments or slots, each capable of holding one advertisement. Only one advertisement is actively displayed at a time in each slot, while others remain in memory or storage. This segmentation allows efficient space utilization without requiring all content to be simultaneously rendered, reducing computing capacity requirements
Solution Approach 2:
The system displays a subset of available advertisements at any given moment rather than all content simultaneously. The carousel rotates through a larger set of ads than can be displayed at once, providing excessive content capacity while maintaining low instantaneous computing requirements by only processing and rendering one ad per slot at a time
Data Source
AI summary
The invention disclosed herein is directed to a system and method for displaying graphics, text, animation, video and other content. In one embodiment of the invention, the system comprises a three-dimensional “Display Carousel” system. The system may include one or more display windows, each of which is capable of displaying different content. The configuration of the windows may give the appearance of rotating like a carousel and also of the carousel and/or images being three-dimensional. Other features of the invention may include functionality which permits the uploading and downloading of content, statistical data gathering, and revenue generation.