Display case equipped with informational display and synchronized illumination system for highlighting objects within the display case

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Solution Overview

Problem

In tradeshow settings, it is challenging for attendees to quickly identify which object in a display case is being referenced in a slideshow due to limited attention span and similarity of products, leading to potential loss of interest if encountered at the wrong time or slide sequence.

Innovation Solution

A display system comprising a display case with a lighting system and an electronic display controlled by a computational device that highlights the object being described by illuminating it brighter than the background and other objects, allowing users to navigate through slides and reroute the presentation to relevant information upon selecting an object of interest.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If multiple objects are displayed in a display case with similar appearance, then the quantity of displayed objects increases, but the difficulty of detecting and measuring which object is being referenced increases

Engineering Contradiction:
Improvequantity of displayed objectsVSAvoiddifficulty of identifying referenced object
Core Design Contradiction:
Quantity of substanceVSDifficulty of detecting and measuring

Solution Approach 1:

The patent applies local quality by providing each object with unique identifying characteristics such as localized lighting, position indicators, or visual markers that differentiate similar objects. This allows viewers to quickly identify the specific object being referenced in the slideshow without confusion, even when multiple similar objects are displayed together.

Inventive Principle:
Principle #3Local quality

2Loss of information

If a slideshow presentation is used to display information about multiple objects, then the amount of information that can be conveyed increases, but the loss of time for viewers to process and identify relevant information increases

Engineering Contradiction:
Improveinformation dissemination efficiencyVSAvoidviewer attention span
Core Design Contradiction:
Loss of informationVSLoss of time

Solution Approach 1:

The patent applies preliminary action by pre-positioning visual indicators, lighting systems, or identifying markers on objects before the slideshow begins. When an object is referenced in the slideshow, its indicator is already prepared and can be immediately activated or highlighted, allowing viewers to quickly associate the spoken/narrated information with the correct object without wasting time searching or identifying.

Inventive Principle:
Principle #10Preliminary action

3Ease of operation

If synchronized lighting is used to highlight objects during slideshow presentation, then viewer engagement improves, but the device complexity increases

Engineering Contradiction:
Improveviewer engagementVSAvoidlighting system complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The patent applies segmentation by dividing the lighting system into independent, modular units that can individually control lighting for each object or display element. This modular approach allows synchronized lighting effects to be implemented without requiring a complex monolithic system, as each lighting module can be independently controlled and coordinated with the slideshow presentation.

Inventive Principle:
Principle #1Segmentation

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Enhances viewer engagement by immediately identifying the object of interest and allowing users to interrupt and reroute the slideshow to relevant information, maintaining attention and providing efficient information dissemination.

Implementation Method 1

a lighting system... manipulating the lighting system such that, while each of the plurality of objects is being displayed on the electronic display, the object being displayed is simultaneously highlighted in the display case by the lighting system

Methodology Applied
Scientific EffectElectroluminescence: Electroluminescence

Data Source

PatentUS11490744B2Display case equipped with informational display and synchronized illumination system for highlighting objects within the display case
Publication Date: 2022.11.08 FRESNEL TECH INC
  • US11490744B2 patent drawing
  • US11490744B2 patent drawing
  • US11490744B2 patent drawing

AI summary

A system for displaying a plurality of objects is provided. The system includes at least one display case which houses the plurality of objects such that each of the plurality of objects is visible from outside of the at least one display case; a lighting system; an electronic display; and a control system which causes each of said plurality of objects to be successively displayed on the electronic display, and which manipulates the lighting system such that, while each of the plurality of objects is being displayed on the electronic display, the object being displayed is simultaneously highlighted in the at least one display case by the lighting system.