Display Character Allocation for Web Content

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Solution Overview

Problem

Current systems fail to effectively manage the display of seller-related content alongside primary content on web pages, leading to users often 'surfing away' from primary content to view advertisements, which can disrupt the viewing experience and hinder purchase transactions.

Innovation Solution

A display characteristic determination machine allocates suitable display characteristics for seller-related content, such as size, layout position, and typeface, based on seller preferences and bids, to ensure optimal visibility and engagement without leaving the primary content page.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If seller-related content is displayed with primary content, then user engagement and attention to advertised items increase, but users may click on advertisements to leave the primary content page, disrupting the viewing experience

Engineering Contradiction:

Improveuser engagementVSAvoidviewing experience

Core Design Contradiction:

ProductivityVSReliability

Solution Approach 1:

The patent introduces an intermediary system (display characteristic determination machine) that mediates between seller-related content and primary content by allocating optimal display characteristics. This intermediary analyzes compatibility between content types and assigns display parameters that harmonize their coexistence, preventing user disruption while maintaining engagement.

Inventive Principle:

Principle #24Intermediary (Mediator)

Solution Approach 2:

The system dynamically changes display parameters (size, layout position, typeface, color) of seller-related content based on compatibility analysis with primary content. By adjusting these parameters, the system optimizes the visual hierarchy and spatial arrangement to ensure advertisements complement rather than compete with primary content, resolving the contradiction between engagement and viewing experience.

Inventive Principle:

Principle #35Parameter changes

2Quantity of substance

If multiple instances of supplemental content are displayed with primary content, then revenue opportunities increase, but the page layout becomes cluttered and users may abandon the primary content

Engineering Contradiction:

Improvesupplemental content instancesVSAvoidpage layout

Core Design Contradiction:

Quantity of substanceVSDevice complexity

Solution Approach 1:

The patent segments the web page into distinct display regions with assigned characteristics. Each supplemental content instance is allocated to a specific segment with optimized parameters, preventing random cluttering. The segmentation approach allows multiple content instances while maintaining organized spatial structure and visual hierarchy.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The system applies different display qualities (size, position, typography) to different regions of the page based on their relationship with primary content. Supplemental content in high-priority regions receives optimized characteristics that enhance visibility without overwhelming the primary content, while lower-priority regions use more subdued display parameters.

Inventive Principle:

Principle #3Local quality

3Adaptability or versatility

If seller-related content is allocated based on seller preferences and bids, then seller satisfaction increases, but the allocation process becomes complex requiring analysis of multiple factors

Engineering Contradiction:

Improveseller preference accommodationVSAvoidallocation process

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent implements a feedback mechanism where the system receives seller preferences and bids, analyzes compatibility with primary content, and allocates display characteristics accordingly. The system continuously monitors display performance and adjusts allocations based on feedback from both users (engagement metrics) and sellers (satisfaction signals), creating a self-optimizing allocation process.

Inventive Principle:

Principle #23Feedback

Solution Approach 2:

Sellers input their preferences and bids into the system, which then automatically processes the allocation without requiring manual intervention. The display characteristic determination machine autonomously analyzes the inputs, performs compatibility assessments, and assigns optimal display parameters, reducing the complexity burden from sellers while maintaining adaptability.

Inventive Principle:

Principle #25Self-service

Data Source

PatentUS9792621B2Determining use of a display characteristic

Publication Date: 2017.10.17 PAYPAL INC

AI summary

A display characteristic determination machine receives a request to display seller-related content that references an item available for sale. The display characteristic determination machine identifies a display characteristic available from a web server, determines that the seller-related content is to be displayed using the display characteristic, and communicates to the web server that the seller-related content is to be displayed using the display characteristic and with primary content. The display characteristic determination machine may function as an allocation device to allocate use of the display characteristic. This functionality may be scaled, for example, to include determining use of multiple display characteristics, available from multiple web servers, by multiple instances of seller-related content requested for display by multiple sellers of multiple items. The display characteristic determination machine, therefore, may function as a “broker” for display characteristics available from multiple web servers.