Side-Mounted Display Circuit Structure for Reduced Bezel

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Solution Overview

Problem

Existing display devices face challenges in reducing the bezel size and ensuring stable and reliable attachment of the driving circuit part to the display panel.

Innovation Solution

The display device incorporates a first substrate with a connection conductive part and a driving circuit part that includes a conductive protrusion and connection pads, along with a partition wall to enhance electrical connections and reduce bezel size.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Area of stationary object

If the driving circuit part is attached on the main surface of the display panel, then the electrical connection is achieved, but the bezel size increases

Engineering Contradiction:
Improvebezel sizeVSAvoidattachment stability
Core Design Contradiction:
Area of stationary objectVSReliability

Solution Approach 1:

The patent moves the driving circuit part attachment location from the main surface (2D plane) to the side surface (3D spatial relocation), thereby reducing the bezel area while maintaining electrical connection through conductive parts extending to the side surface

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Area of stationary object

If the attachment area is reduced to minimize bezel, then the manufacturing cost decreases, but the attachment stability deteriorates

Engineering Contradiction:
Improveattachment areaVSAvoidattachment stability
Core Design Contradiction:
Area of stationary objectVSStability of the object's composition

Solution Approach 1:

The conductive protrusion is inserted into the inner conductive part, creating a nested structure where the protrusion fits within the conductive part cavity, thereby maintaining stable attachment with reduced attachment area

Inventive Principle:
Principle #7Nested doll (Nesting)

Solution Approach 2:

The attachment structure extends from the main surface to the side surface, utilizing the third dimension (depth/height) to maintain attachment stability while reducing the footprint area on the main surface

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

3Reliability

If the contact area between conductive parts is increased to improve reliability, then the attachment stability improves, but the bezel size increases

Engineering Contradiction:
Improveelectrical connection reliabilityVSAvoidbezel size
Core Design Contradiction:
ReliabilityVSArea of stationary object

Solution Approach 1:

The electrical connection path extends from the main surface into the side surface direction, increasing the contact area through 3D spatial arrangement rather than expanding the 2D footprint on the main surface

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Data Source

PatentUS12514044B2Display device having a reduced bezel
Publication Date: 2025.12.30 SAMSUNG DISPLAY CO LTD
  • US12514044B2 patent drawing
  • US12514044B2 patent drawing
  • US12514044B2 patent drawing

AI summary

The present disclosure relates to a display device, and one or more embodiments of the present disclosure provides a display device including: a first substrate provided with a main surface and a side surface that face different directions and are connected to each other; a wire disposed on the main surface of the first substrate and including a connection part; a connection conductive part including a side conductive part disposed on the side surface of the first substrate, and an inner conductive part that is connected to the side conductive part, is disposed on the main surface of the first substrate, and is electrically connected to the connection part; and a driving circuit part including a driving substrate disposed on the side conductive part, and a conductive protrusion that protrudes in a direction not parallel to a main surface of the driving substrate, wherein the protrusion is disposed on the main surface of the first substrate, disposed inside the inner conductive part, and is electrically connected to the inner conductive part.