Dynamic Display Clarity Control for Audience Engagement
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Conventional information displaying apparatuses fail to effectively arouse the audience's curiosity and interest in the content displayed, as they often rely on repetitive images or cumbersome interactive features, leading to a lack of engagement from passersby.
Innovation Solution
An information displaying apparatus that includes a displaying unit, an audience state detecting unit, an interest degree estimating unit, and a display control unit, which dynamically adjusts the clarity or exposure degree of content based on the audience's physical state and interest level, reducing the clarity or exposure when interest wanes and increasing it when interest is high, to create a teasing effect and enhance engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Duration of action of stationary object
If the same advertisement image is repeatedly displayed, then the information can be continuously provided to passers-by, but the audience becomes bored and the advertising effectiveness decreases
Solution Approach 1:
The system periodically changes the displayed content based on detected audience interest levels. When interest decreases, the system switches to teaser content, and when interest increases, it returns to normal advertisement display, creating a periodic action pattern that maintains audience engagement
Solution Approach 2:
The display content dynamically adapts to audience interest levels in real-time. The system transitions between different content types (normal advertisement vs. teaser) based on detected audience state, making the display dynamic rather than static
2Object-generated harmful factors
If interactive search function is added to awake people's curiosity, then audience interest can be increased, but the system becomes too troublesome for people walking on the street to utilize
Solution Approach 1:
The system automatically detects audience interest levels and autonomously decides when to switch to teaser content without requiring any user input. The audience simply needs to be present, and the system handles all interactions automatically
Solution Approach 2:
The system uses an intermediary mechanism (audience state detection and interest level estimation) to bridge between the advertisement and the audience, automatically determining when engagement is needed without direct audience participation
3Object-generated harmful factors
If the clarity degree or exposure degree of content is reduced to create a teasing effect, then audience interest can be aroused, but information may become unrecognizable
Solution Approach 1:
The system applies partial reduction of clarity or exposure degree only to specific portions of the content rather than the entire content. This creates sufficient teaser effect while maintaining enough recognizability for the audience to understand the general subject matter
Solution Approach 2:
The clarity reduction is applied locally to specific regions or elements of the content that benefit most from the teaser effect, while other regions maintain their original clarity, creating a balanced approach between intrigue and recognizability
Data Source
Figure 1
Figure 2
Figure 3(a)~3(b)
AI summary
The present invention provides an information displaying apparatus which efficiently arouses an interest of the audience member to content to be displayed. An information displaying apparatus (10) includes: a displaying unit (14) which displays first content on a display; an audience state detecting unit (11) which detects an audience state representing a physical state of an audience member positioned in front of the display; an interest degree estimating unit (12) which estimates an interest degree based on the audience state detected by the audience state detecting unit (11), the interest degree indicating a degree of interest of the audience member in the first content displayed on the display by the displaying unit (14); and a display control unit (13) which causes the displaying unit (14) to display second content with a clarity degree or an exposure degree of at least a part of the second content reduced below a predetermined clarity degree or a predetermined exposure degree when magnitude of a change rate of the interest degree estimated by the interest degree estimating unit (12) is smaller than a first threshold.