Display Content Layout for Overlapping Pedestrian Paths

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Solution Overview

Problem

When pedestrians move in different directions, advertisements displayed by digital signage can overlap, making it difficult to present visually continuous content to each individual.

Innovation Solution

An electronic device with a camera sensor and processor that recognizes objects, determines coordinate values, and arranges content in vertical directions on a display based on these coordinates to ensure continuous content presentation.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If a touch screen display is used to replace a conventional display, then user interaction capability is improved, but susceptibility to water damage increases

Engineering Contradiction:
Improveuser interaction capabilityVSAvoidsusceptibility to water damage
Core Design Contradiction:
Adaptability or versatilityVSObject-affected harmful factors

Solution Approach 1:

A waterproof coating layer is applied between the touch screen display and the external environment to act as a protective intermediary. This coating allows touch input functionality to pass through while blocking water and moisture from reaching the display components, thus resolving the contradiction between maintaining touch interaction capability and preventing water damage.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Shape

If the degree of curvature of the display is increased to match the rear housing surface, then aesthetic integration is improved, but manufacturing complexity increases

Engineering Contradiction:
Improveaesthetic integrationVSAvoidmanufacturing complexity
Core Design Contradiction:
ShapeVSDevice complexity

Solution Approach 1:

The display assembly is designed with flexible mounting mechanisms that allow the curvature to be adjusted or adapted during assembly. This dynamic approach enables the display to conform to the rear housing surface curvature without requiring complex pre-curved manufacturing processes, thus achieving aesthetic integration while managing manufacturing complexity.

Inventive Principle:
Principle #15Dynamics

3Area of moving object

If the display is positioned closer to the camera module to achieve edge-to-edge design, then screen real estate is improved, but risk of display damage from drops increases

Engineering Contradiction:
Improvescreen real estateVSAvoidrisk of display damage
Core Design Contradiction:
Area of moving objectVSReliability

Solution Approach 1:

A buffer structure or protective layer is positioned between the display and the camera module assembly. This beforehand cushioning absorbs impact forces during drops, protecting the display from damage while maintaining the edge-to-edge design that maximizes screen real estate.

Inventive Principle:
Principle #11Beforehand cushioning (Prior cushioning)

Data Source

PatentEP4357893B1Electronic device comprising display and method thereof
Publication Date: 2026.04.29 SAMSUNG ELECTRONICS CO LTD
  • EP4357893B1 patent drawingFigure 1
  • EP4357893B1 patent drawingFigure 2
  • EP4357893B1 patent drawingFigure 3

AI summary

An electronic device according to various embodiments of the present disclosure may comprise a housing, a display, a camera sensor, a wireless communication circuit, and a processor electrically connected to the display, the camera sensor, and the wireless communication circuit, wherein the processor: recognizes a first object and a second object through at least one of the camera sensor and the wireless communication circuit; determines a first coordinate value on the display, corresponding to the first object, and a second coordinate value on the display, corresponding to the second object; determines a first region of the display on the basis of the first coordinate value; determines a second region of the display on the basis of the second coordinate value; outputs a first content corresponding to the first object on the first region; outputs a second content corresponding to the second object on the second region; and when the distance between the first coordinate value and the second coordinate value is within a predetermined range, arranges the first content and the second content in the vertical direction of the display.