Contribution Degree Calculation for Display Sales Promotion
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Solution Overview
Problem
Existing systems struggle to accurately determine the contribution degree of displays, such as mannequins or digital representations, to sales promotion in both physical and digital stores, making it difficult for manufacturers and suppliers to assess cost-effectiveness and make informed investment decisions.
Innovation Solution
A contribution degree calculation system that acquires user action history, user purchase history, and supplier progress history to calculate the degree of contribution of displays from a comprehensive perspective, considering both user and supplier perspectives, as well as auxiliary purchase levels and direct and related contribution degrees.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If displays such as mannequins, hangers, and decoration equipment are used in real stores or digital representations in EC sites, then sales promotion effects are enhanced, but the ability to determine the degree of contribution of these displays to sales becomes difficult
Solution Approach 1:
The system implements feedback by tracking user actions (viewing, browsing, purchasing) and using this information to calculate and provide feedback on the contribution degree of each display. The contribution degree calculator continuously updates display effectiveness based on accumulated user action history, enabling manufacturers and suppliers to see the actual impact of their display investments.
Solution Approach 2:
The patent introduces an intermediary contribution degree calculation system that mediates between the display elements and the sales outcomes. This intermediary system collects user action data, processes it through the contribution degree calculator, and produces measurable contribution metrics, bridging the gap between display deployment and sales performance assessment.
2Adaptability or versatility
If comprehensive display elements including mannequins, hangers, and decoration equipment are deployed, then the mediation of supply and purchase is improved, but the complexity of calculating contribution degree increases
Solution Approach 1:
The system segments the contribution calculation by display type (mannequins, hangers, decoration equipment, digital representations) and by user action type (viewing, browsing, purchasing). Each display element and user action is tracked separately in the user action history, allowing for granular contribution analysis without overwhelming complexity.
Solution Approach 2:
The contribution degree calculation system is designed to be universal, handling multiple display types (physical and digital) through a single integrated platform. The system can process various user actions and calculate contributions across different store formats (real stores and EC sites) using the same methodology, reducing overall system complexity despite the diversity of displays.
3Measurement precision
If user action history, purchase history, and supplier progress history are collected and analyzed, then accurate contribution degree calculation is achieved, but the loss of time and information processing burden increases
Solution Approach 1:
The system performs preliminary action by continuously collecting and storing user action history, purchase history, and supplier progress history in advance. This historical data is accumulated and organized before contribution degree calculation is needed, eliminating the need for time-consuming data collection at the moment of assessment and enabling rapid contribution analysis when required.
Data Source
AI summary
Provided is a contribution degree calculation system and computer program product for calculating the degree of contribution of “displays” serving as means for mediating supply and purchase of a product and/or service between a user who considers purchase of the product and/or service and a supplier that supplies the product and/or service.The contribution degree calculation system includes a user action history acquisition unit that acquires the user action history, which is the history of actions taken by the user through the displays, a user purchase history acquisition unit that acquires the user purchase history, which is the history of purchase of the product and/or service by the user, a supplier progress history acquisition unit that acquires the supplier progress history, which is the progress history of supply of the product and/or service by the supplier, and a contribution degree calculator that calculates the degree of contribution of each of the displays associated with the actions of the user on the basis of the user action history, user purchase history, and supplier progress history.