Display Control System Position-Based Payment Screen Ads
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Solution Overview
Problem
Existing display control systems fail to effectively encourage users to visit second stores by not providing specific advertisements for articles or services offered at these stores, leading to a lack of interest in the second store's offerings after a payment has been made at a first store.
Innovation Solution
A display control system that acquires position information from a first store and displays a payment completion screen on a user's terminal with advertisements for specific articles or services offered at nearby second stores, increasing the likelihood of the user visiting these stores.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If a generic coupon is displayed on the payment completion screen without specific advertisement information, then the system structure remains simple, but the user cannot recognize articles or services dealt in at the second store and interest in the second store is not generated
Solution Approach 1:
The advertisement information is segmented into specific components: store identification, article/service categories, and promotional details. This segmentation allows the system to present targeted information about specific articles or services at the second store rather than generic coupon information, enabling users to recognize and understand what is being offered without requiring complex system architecture
Solution Approach 2:
The payment completion screen serves multiple functions: it confirms payment completion and simultaneously displays targeted advertisement information for the second store. By making the screen multi-functional, the system can convey specific article/service information without adding separate complex display systems or interfaces
2Productivity
If specific advertisement information for articles or services at the second store is displayed, then user interest in the second store increases, but the information processing requirements increase
Solution Approach 1:
Advertisement information for the second store is prepared and stored in advance in the system database, organized by store identification and article/service categories. When a user completes payment at the first store, the system quickly retrieves and displays the relevant pre-prepared advertisement information, enabling rapid presentation of specific offerings without real-time processing delays
Solution Approach 2:
The system acts as an intermediary that receives advertisement information from store databases, processes it into user-friendly formats, and presents it on the payment completion screen. This intermediary processing layer manages information flow efficiently, converting raw store data into targeted advertisements that generate user interest while maintaining manageable processing requirements
Data Source
AI summary
Provided is a display control system in accordance with position information, the display control system including at least one processor configured to: acquire position information on a position of a first store at which payment based on a user terminal of a user has been executed; acquire advertisement information on an advertisement for one of a second article or a second service dealt in at a second store based on the position information; and display on the user terminal a payment completion screen that relates to completion of the payment and includes the advertisement indicated by the advertisement information.