Display Control Program for User State Visualization
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Solution Overview
Problem
Conventional systems face challenges in accurately classifying customer states and providing tailored assistance due to the variability of customer mind states, which makes standardized assistance approaches ineffective in prioritizing assistance for users.
Innovation Solution
A display control program computes the degree of interest and perplexity of users based on their website interaction data, displaying user states on a graph with these axes to facilitate targeted assistance and dynamic adjustment of support types.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If standardized assistance approaches are used for all customers, then the system is simple to operate, but the accuracy of customer state classification deteriorates
Solution Approach 1:
The patent segments customers into different states (interested, perplexed, neutral) based on their browsing behavior patterns. By dividing the customer base into distinct segments with specific characteristics, the system can apply tailored assistance strategies to each segment rather than using a one-size-fits-all approach, thereby improving classification accuracy while maintaining operational simplicity through automated segmentation.
Solution Approach 2:
The patent changes the parameters used to classify customers from basic demographic data to dynamic behavior-based parameters such as browsing history, time spent on pages, and interaction patterns. This parameter transformation enables more precise customer state classification while the system automatically manages the complexity through algorithmic parameter adjustment.
2Measurement precision
If detailed customer behavior analysis is performed to accurately classify customer states, then the measurement precision improves, but the device complexity increases
Solution Approach 1:
The system implements self-service by automatically analyzing customer behavior data and classifying customers into appropriate states without requiring manual intervention. The automated classification algorithm processes browsing history, interaction patterns, and other behavioral parameters independently, reducing the need for complex manual analysis systems while maintaining high classification accuracy.
Solution Approach 2:
The patent incorporates feedback mechanisms where the system continuously monitors customer responses to assistance provided and adjusts future assistance strategies accordingly. This feedback loop enables the system to refine its classification accuracy over time while managing complexity through iterative learning rather than requiring increasingly complex initial system design.
3Productivity
If tailored assistance is provided for each customer state, then the productivity of assistance delivery improves, but the device complexity increases
Solution Approach 1:
The patent creates a universal assistance framework that can handle multiple customer states through a single integrated system. The system uses a unified classification mechanism that automatically adapts to different customer states (interested, perplexed, neutral) and applies appropriate assistance strategies, thereby improving productivity without requiring separate complex systems for each customer type.
Solution Approach 2:
The system performs preliminary classification of customers into different states before delivering assistance, based on their browsing behavior and interaction patterns. By pre-segmenting customers and preparing appropriate assistance strategies in advance, the system improves the efficiency and productivity of assistance delivery while managing complexity through automated preliminary processing rather than real-time complex decision-making.
Data Source
AI summary
A display control method includes: based on information acquired from an information processing terminal that accesses content provided by an information processing device, computing a degree of interest and a degree of perplexity, with respect to the content, of a user using the information processing terminal; and, based on the computed degree of interest and the computed degree of perplexity, displaying a symbol corresponding to the information processing terminal at a corresponding position in a region that has degree of interest and degree of perplexity as axes.