Display Control Device Switching Content Groups
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Solution Overview
Problem
Existing content display technologies that only scroll content in one direction on a screen lack variation, failing to engage users effectively.
Innovation Solution
A system and method that switches between content groups oriented in different directions, allowing content to be displayed based on multiple standards, enabling richer content variations and user engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If content is scroll-displayed in one direction in predetermined order, then operation simplicity is improved, but content variation is poor
Solution Approach 1:
The patent introduces a second switching operation that navigates through content groups in a direction different from the first switching operation. This creates a two-dimensional navigation structure where content can be accessed both sequentially (first direction) and by category/group (second direction), thereby increasing content variation while maintaining operational simplicity through consistent interaction patterns.
Solution Approach 2:
The patent divides content into multiple content groups, where each group is associated with a different standard or category. This segmentation allows users to switch between different organizational perspectives (e.g., chronological order vs. categorical groups), providing content variation without complicating the basic interaction model.
2Ease of operation
If content is grouped by single standard, then navigation simplicity is improved, but user engagement is insufficient
Solution Approach 1:
The patent makes content satisfy multiple standards simultaneously - each content item belongs to at least one content group defined by a different standard. This multi-functionality allows the same content to be accessed through different navigation paths, enhancing user engagement while keeping the navigation interface simple and consistent.
Solution Approach 2:
The patent dynamically switches between different content groupings based on user input. The system adapts its organization structure in real-time, switching between single-standard and multi-standard views, which maintains navigation simplicity while providing engaging content delivery.
Data Source
AI summary
An information processing system switches to a first selected content that is included in a first content group based on a first switching operation. The first content group is oriented in a first direction. The system then switches from the first selected content to a second selected content in a second content group based on a second switching operation. The second content group is oriented in a second direction. The first content group includes content grouped according to a first standard, and the second content group includes content grouped according to a second standard that is different from the first standard, and the first selected content satisfies both the first standard and the second standard.


