Display Control System for Targeted Video Content Allocation
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Solution Overview
Problem
In targeted advertising systems, individuals may move away before receiving subsequent targeted advertisements, reducing the effectiveness of these ads, and group-targeted advertisements often fail to engage non-targeted groups, leading to lower overall advertising impact.
Innovation Solution
A display control system that acquires personal attribute information from images, specifies target video content items based on this information, and allocates them to multiple screen areas within a display area, optimizing the display to ensure that each content item reaches its intended audience effectively.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If multiple targeted advertisements are displayed in sequence based on predetermined rules, then the display order is systematic, but people may move away before receiving subsequent advertisements reducing effectiveness
Solution Approach 1:
The display area is divided into multiple independent display regions, each capable of showing different targeted advertisements simultaneously. This segmentation allows the system to present multiple advertisements to different audience segments at the same time rather than sequentially, ensuring that each advertisement reaches its intended target before they have a chance to move away.
Solution Approach 2:
The system transitions from sequential temporal display to parallel spatial display by utilizing multiple display regions. Instead of showing advertisements one after another in time, the system displays multiple advertisements simultaneously in different spatial locations, each tailored to the attributes of people in corresponding detection zones.
2Quantity of substance
If group-targeted advertisements are displayed, then coverage is expanded, but the effects may not be as expected for non-targeted groups
Solution Approach 1:
Each display region is assigned a specific target audience based on local attribute detection, ensuring that the advertisement content matches the characteristics of the people in that specific area. This local quality approach allows different regions to display different advertisements tailored to their respective audiences, maintaining high targeting precision while expanding overall coverage.
3Device complexity
If advertisements are displayed in a fixed display area, then the system is simple, but multiple targeted advertisements cannot be displayed simultaneously to different audiences
Solution Approach 1:
The display area is divided into multiple independent display regions, each capable of showing different targeted advertisements simultaneously. This segmentation allows the system to present multiple advertisements to different audience segments at the same time rather than sequentially, ensuring that each advertisement reaches its intended target before they have a chance to move away.
Data Source
AI summary
A display control system includes a personal attribute information acquirer, a content specifier, and a display output. The personal attribute information acquirer acquires personal attribute information indicating an attribute of people present in an area including a vicinity of a display area for displaying video content based on a captured image of the area. The content specifier specifies target video content items, which are video content items to be displayed on the display area, based on the personal attribute information. The display output sets a plurality of screen areas in the display area based on the number of the target video content items and allocates and outputs the target video content items to the plurality of screen areas.