Display Cradle with Biased Gates for Stable Container Dispensing

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Solution Overview

Problem

Conventional displays for beverage containers are inefficient in space utilization, require long lengths to stock an adequate supply, and are prone to toppling, which can block subsequent containers from being displayed and merchandised.

Innovation Solution

A display cradle with sloping shelves and biased gates that allow containers to roll down and exit through a controlled channel, preventing subsequent containers from entering until the previous ones have been removed, and using ramps to manage momentum and prevent falling.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If containers are arranged upright in rows on an inclined shelf, then containers can be displayed and accessed from the front, but the display requires considerable length to stock an adequate supply of containers

Engineering Contradiction:
Improvecontainer accessVSAvoiddisplay length
Core Design Contradiction:
Ease of operationVSLength of stationary object

Solution Approach 1:

The patent transitions from horizontal row arrangement to vertical stacking arrangement, utilizing the vertical dimension to increase storage capacity. Containers are stacked one above another in columns instead of being arranged in horizontal rows, allowing adequate supply to be achieved without increasing display length.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The display is divided into multiple levels or tiers with intermediate shelves that create separate storage zones. Each level can independently display and dispense containers, effectively segmenting the storage function across vertical space rather than requiring a single long horizontal arrangement.

Inventive Principle:
Principle #1Segmentation

2Ease of operation

If containers are positioned vertically on an inclined shelf, then containers can slide forward for easy access, but containers may topple during loading, sliding, or removal

Engineering Contradiction:
Improvecontainer dispensingVSAvoidcontainer stability
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

Biasing elements (springs, elastomers, or gravity-biased mechanisms) are pre-installed on the inclined shelf to automatically apply stabilizing force to containers as they are loaded. This preliminary action ensures containers remain stable during the entire dispensing cycle without requiring manual intervention or perfect loading technique.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The inclined shelf design incorporates friction surfaces and biasing elements that provide continuous stabilizing force to containers before they can topple. This beforehand cushioning prevents toppling during loading, sliding, or removal by maintaining controlled contact and force balance throughout the container's journey down the incline.

Inventive Principle:
Principle #11Beforehand cushioning (Prior cushioning)

3Volume of stationary object

If containers are stacked horizontally in a compact arrangement, then space utilization increases, but airflow for cooling may be restricted

Engineering Contradiction:
Improvestorage capacityVSAvoidcooling efficiency
Core Design Contradiction:
Volume of stationary objectVSLoss of energy

Solution Approach 1:

The intermediate shelves are designed with selective permeability or open structures in specific locations to allow airflow passage. Rather than uniformly blocking airflow across the entire storage volume, the design creates localized airflow channels that maintain cooling efficiency while achieving compact horizontal stacking.

Inventive Principle:
Principle #3Local quality

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Increases the storage and display capacity of containers in a standard refrigeration unit, reducing restocking frequency and preventing toppling, while maintaining efficient airflow for cooling.

Implementation Method 1

The biased gates on the bottom shelf and the one or more intermediate shelves pivot under the weight of a container

Methodology Applied
Scientific EffectGravity: Gravitation

Implementation Method 2

The bottom shelf and at least one intermediate shelf slope downwards from the rear end of the display cradle to the front end of the display cradle

Methodology Applied
Scientific EffectGravity: Gravitation

Data Source

PatentUS7997427B2Merchandise display system
Publication Date: 2011.08.16 PEPSICO INC
  • US7997427B2 patent drawing
  • US7997427B2 patent drawing
  • US7997427B2 patent drawing

AI summary

A display cradle for storing and dispensing containers such as beverage cans and bottles. Containers are loaded from the rear of the display cradle onto shelves sloping downward from the back of the display cradle to the front of the display cradle. The bottom shelf of the display cradle includes an exit port at the front of the assembly, allowing containers to be removed from the display cradle. The display cradle includes an exit channel between a front wall and the front end of the shelves where the containers from each shelf drop through towards the exit port. A gate at the front end of each shelf pivots under the weight of the containers, allowing the front-most container on each shelf to enter the exit channel while preventing subsequent containers from entering the exit channel. When the containers have exited the exit channel, the biased gate tilts back allowing the next container on each shelf to repeat the sequence. The biased gates on each shelf may operate in unison with each other.