Display Apparatus Feedback UI for Personalized Content

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Solution Overview

Problem

Current display apparatuses lack the ability to effectively provide users with content recommendations based on user preferences, limiting personalized content experiences and service offerings.

Innovation Solution

A display apparatus with a feedback user interface that utilizes user interaction data and social networking service sharing information to determine user preferences, allowing for dynamic playback control and personalized content recommendations, including a graphical user interface on a time bar and a poll interface based on user preferences.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If content providers provide various contents through display apparatus, then content variety and user choices increase, but users cannot efficiently identify contents matching their preferences

Engineering Contradiction:
Improvecontent varietyVSAvoidcontent selection efficiency
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The patent implements a feedback mechanism where user interactions (likes, shares, comments) on content scenes are collected and processed to generate user preference profiles. This feedback loop enables the system to learn user preferences over time and provide personalized content recommendations, resolving the contradiction between content variety and selection efficiency by adapting the interface to individual user needs.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The system changes the parameter of content recommendation from generic/popular-based to personalized preference-based. By analyzing user interaction data and transforming it into preference parameters, the system dynamically adjusts content recommendations to match individual user preferences, enabling efficient navigation through diverse content offerings.

Inventive Principle:
Principle #35Parameter changes

2Measurement precision

If the system analyzes user interaction information and SNS sharing information to determine user preferences, then content recommendation accuracy improves, but system complexity increases

Engineering Contradiction:
Improveuser preference accuracyVSAvoidsystem complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The patent introduces an intermediary content analysis system that processes user interaction data and SNS sharing information. This intermediary layer aggregates and analyzes raw data from multiple sources (user likes, shares, comments, SNS activity) to generate refined user preference profiles, reducing the complexity burden on individual display apparatus while improving recommendation accuracy through centralized data processing.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Ease of operation

If the display apparatus provides feedback UI about contents based on user preference information, then user engagement increases, but interface complexity increases

Engineering Contradiction:
Improveuser engagementVSAvoidinterface complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The patent applies local quality by providing personalized feedback UI elements specifically at relevant content scenes rather than uniformly across all content. The system identifies key scenes based on user preferences and displays targeted feedback interfaces (such as like buttons, share options, or recommendation prompts) only at those locations, enhancing user engagement without overwhelming the interface with unnecessary complexity throughout the entire content experience.

Inventive Principle:
Principle #3Local quality

Data Source

PatentEP3020209B1Display apparatus, server apparatus and user interface screen providing method thereof
Publication Date: 2022.01.05 SAMSUNG ELECTRONICS CO LTD
  • EP3020209B1 patent drawingFigure 1~2A
  • EP3020209B1 patent drawingFigure 2B~3B
  • EP3020209B1 patent drawingFigure 3C~4A

AI summary

A display apparatus is disclosed. The display apparatus includes a display to display contents on a screen and a controller to control the display to display a feedback user interface (UI) on the screen which is generated based on a user preference of the contents, and the feedback UI may include at least one of a poll UI which is related to the contents or a control UI that is used to control playback timing of the contents.