Display fixture divider
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Solution Overview
Problem
Existing display fixtures for retail stores lack versatility in orientation to effectively align with foot traffic patterns, limiting their ability to optimize product visibility based on store layout and customer flow.
Innovation Solution
A display fixture divider system comprising a bottom support plate, bent wire members, and a bracket that allows for adjustable mounting to a gondola back wall, enabling the divider to be oriented such that either the first or second wire member is closer to the aisle based on foot traffic direction, enhancing product visibility.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If a display fixture uses a fixed symmetric mounting structure, then the structure is simple and easy to manufacture, but it lacks versatility in orientation to align with foot traffic patterns
Solution Approach 1:
The mounting bracket is designed with asymmetric first and second arms that are not mirror images of each other. The first arm has a different configuration than the second arm, allowing the bracket to be mounted in multiple orientations (e.g., 0 degrees, 90 degrees, 180 degrees, 270 degrees) to align with different foot traffic directions. This asymmetric design enables orientation versatility while maintaining a relatively simple single-bracket structure.
2Adaptability or versatility
If a display fixture uses a non-linear back edge design, then it provides better adaptability to different mounting positions, but it increases manufacturing complexity
Solution Approach 1:
The back edge of the support plate is designed with a non-linear configuration consisting of multiple straight sections (first back edge section, second back edge section, third back edge section) connected at angles. This segmented approach allows the plate to adapt to different mounting positions and orientations on the gondola back wall, while each individual section remains simple to manufacture using standard cutting and bending processes.
Data Source
AI summary
A display fixture divider includes a bottom support plate including a main portion having a front edge, a non-linear back edge, a first side and an opposing second side. The non-linear back edge includes a first section that extends backwardly from a back of the first side and intersects with a second section that extends backwardly from a back of the second side. A first wire member includes at least two legs separated by a bend and mounted to the first side of the main portion. A second wire member includes at least two legs separated by a bend and mounted to the second side of the main portion.