Display Device Front Deco Shielding Lower Panel

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Solution Overview

Problem

Display devices, particularly those using OLEDs, face challenges in maintaining an aesthetically pleasing appearance when not in use, as they often expose the back surface, which can distract from the screen and may allow external elements like dust or light to interfere with the display.

Innovation Solution

A display device design featuring a display unit with a back cover, a light shielding plate, and a front deco that is entirely positioned inside a housing, shielding the lower portion of the display unit, and utilizing a link bar and PCB bracket to secure components, ensuring the front deco does not protrude and obstruct the screen, while also using a transparent back cover to maintain a clean appearance.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Shape

If the back surface of the display panel is exposed to maintain a transparent inactive state, then aesthetic characteristic is improved, but external elements like dust or light can interfere with the display

Engineering Contradiction:
Improveaesthetic characteristicVSAvoidexternal elements interference
Core Design Contradiction:
ShapeVSObject-affected harmful factors

Solution Approach 1:

The housing is divided into multiple sections: a main housing body, a front deco positioned at the lower front, and a light shielding plate at the rear. Each segment serves a specific function - the front deco provides aesthetic coverage while the light shielding plate blocks external light, together resolving the contradiction between aesthetic exposure and protection from harmful factors

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The light shielding plate acts as an intermediary element positioned between the display panel and the external environment. It mediates by blocking harmful light from the rear while maintaining the overall transparent aesthetic appearance of the display device when inactive

Inventive Principle:
Principle #24Intermediary (Mediator)

2Ease of manufacture

If components are exposed on the back surface, then ease of assembly is improved, but appearance neatness deteriorates

Engineering Contradiction:
Improveease of assemblyVSAvoidappearance neatness
Core Design Contradiction:
Ease of manufactureVSShape

Solution Approach 1:

The front deco is nested within the housing structure, with the PCB bracket and other components positioned behind it. This nesting arrangement allows components to be assembled in a straightforward sequence while keeping them hidden from the front view, maintaining appearance neatness without compromising assembly ease

Inventive Principle:
Principle #7Nested doll (Nesting)

Solution Approach 2:

Components are arranged in multiple dimensions within the housing - the front deco occupies the lower front dimension, the light shielding plate occupies the rear dimension, and electronic components are positioned in the intermediate space. This three-dimensional arrangement allows easy assembly access while maintaining clean appearance from the front

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

3Loss of information

If the front deco is positioned inside the housing, then screen distraction is reduced, but component accessibility deteriorates

Engineering Contradiction:
Improvescreen distractionVSAvoidcomponent accessibility
Core Design Contradiction:
Loss of informationVSEase of operation

Solution Approach 1:

The housing structure is segmented to provide both front aesthetic coverage and rear access pathways. The front deco extends partway into the housing but leaves the rear section accessible, allowing technicians to reach components through the back while the front maintains an unobstructed view

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The light shielding plate serves as an intermediary structure that can be selectively removed or opened to provide component accessibility. During normal use, it maintains the aesthetic appearance; during maintenance, it allows access to components without requiring removal of the front deco

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS10194539B2Display device
Publication Date: 2019.01.29 LG ELECTRONICS INC
  • US10194539B2 patent drawing
  • US10194539B2 patent drawing
  • US10194539B2 patent drawing

AI summary

A display device is disclosed. The display device includes a display unit including a display panel, a back cover positioned on a back surface of the display panel, and a light shielding plate positioned between the display panel and the back cover, a housing into which at least a portion of a lower area of the display unit is inserted, and on which a printed circuit board (PCB) is mounted, a link bar connecting the housing to the display unit, and a front deco entirely positioned inside the housing and shielding at least a portion of a lower portion of the display unit.