Dynamic Display Sub-Area Content Adaptation via Viewer Gaze Detection
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Solution Overview
Problem
Existing display systems fail to dynamically adjust content based on viewer situations, leading to ineffective information delivery.
Innovation Solution
An apparatus and method that acquire and analyze images of the display vicinity to detect viewer positions and browsing times, allowing for dynamic content changes on specific sub-areas of the display based on viewer engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If content is displayed statically without dynamic adjustment, then device complexity is reduced, but information delivery effectiveness deteriorates
Solution Approach 1:
The display area is divided into multiple sub-areas, and content is dynamically adjusted only in the sub-area being viewed by the user, rather than the entire display. This segmentation allows selective content adaptation that improves effectiveness while limiting processing requirements to specific regions only.
Solution Approach 2:
The system uses the user's own viewing behavior (detected via camera and image analysis) to automatically adjust content without requiring manual input or complex external control systems. The display adapts based on detected gaze position and browsing time, enabling self-service content optimization.
2Productivity
If content is changed frequently to maintain viewer interest, then viewer engagement is improved, but processing load increases
Solution Approach 1:
Content is changed only in the specific sub-area that the user is viewing, rather than refreshing or changing content across the entire display. This partial action approach maintains viewer engagement in the relevant area while significantly reducing the processing load compared to full-screen content updates.
Solution Approach 2:
The system periodically monitors user viewing behavior through captured images and adjusts content based on detected gaze position and browsing duration. Content changes occur periodically when viewing conditions are met, rather than continuously, optimizing the balance between engagement and processing requirements.
3Loss of information
If the entire display area is updated with new content, then information freshness is improved, but unnecessary content switching increases
Solution Approach 1:
Content freshness is maintained locally in the sub-area that the user is actually viewing, while other sub-areas retain their existing content. This local quality approach ensures that information is fresh where needed (in the viewed sub-area) without requiring unnecessary updates across the entire display, reducing wasted processing.
Data Source
AI summary
According to the present invention, there is provided an apparatus (10) for providing information, the apparatus including an acquisition unit (11) that acquires a captured image obtained by imaging the vicinity of a display; an image analysis unit (12) that detects a position on the display, which is being viewed by a person extracted from the captured image; and a control unit (13) that divides a display area of the display into multiple sub-areas, displays content on each of the multiple sub-areas, and makes a change to the displaying on the sub-area that is being viewed by the person extracted from the captured image.