Display Apparatus Identification Frame for Ad Area Replacement
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Solution Overview
Problem
Existing technologies face challenges in accurately identifying advertisement areas within content, leading to potential errors in replacing these areas with other content.
Innovation Solution
A display apparatus is used to include and display an identification frame within content, allowing for easier identification of advertisement areas, and a server or electronic apparatus can then replace these identified areas with other content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Power
If high performance hardware processing is used for image processing, then processing capability is improved, but manufacturing cost and system complexity increase
Solution Approach 1:
The patent applies preliminary action by pre-defining advertisement area information in metadata before the image processing occurs. The advertisement area coordinates, replacement content identifiers, and timing information are prepared in advance, allowing the system to simply retrieve and apply this information during content display without requiring complex real-time image analysis hardware.
2Area of stationary object
If advertisement area identification is performed on entire images, then identification coverage is improved, but measurement precision deteriorates due to erroneous identification
Solution Approach 1:
The patent introduces metadata as an intermediary layer between the advertisement content and the processing system. This metadata contains pre-identified advertisement area coordinates and replacement information, serving as a mediator that eliminates the need for the system to perform complex image analysis while ensuring accurate identification of advertisement boundaries and replacement targets.
3Measurement precision
If manual identification of advertisement areas is performed, then identification accuracy is improved, but productivity deteriorates
Solution Approach 1:
The system performs advertisement area identification in advance during content creation or pre-processing, storing the results in metadata. This preliminary action allows automated batch processing of multiple contents without requiring manual intervention for each one, thereby maintaining high identification accuracy while significantly improving processing efficiency and productivity.
4Productivity
If automated image processing is used, then productivity is improved, but measurement precision deteriorates due to erroneous replacement areas
Solution Approach 1:
Metadata serves as an intermediary that carries pre-verified advertisement area information from content creation to the display system. This intermediary layer ensures that automated processing uses accurate, pre-defined replacement coordinates and content identifiers, eliminating errors that would otherwise require manual correction while maintaining high processing speed and productivity.
Data Source
Figure 1~2a
Figure 2b~4
Figure 5a~6b
AI summary
A display apparatus obtains a plurality of content frames based on a content of a predetermined type, and controls a display to display the plurality of content frames and a plurality of identification frames including a predetermined image, the predetermined image identifying an area that corresponds to the display in a photographed image including the display.