Rotatable Display Orientation Control for Ad-Safe Auto Rotation
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Solution Overview
Problem
Existing rotatable display devices require manual user input for rotation or automatic rotation that can occur undesirably, disrupting user experience, especially with temporary content like advertisements.
Innovation Solution
A display device that automatically identifies image content attributes and adjusts its rotation based on screen mode and content type, such as advertisements, using optical character recognition and automatic content recognition to determine if rotation is necessary, and adjusts the display size without rotating when temporary content is detected.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If automatic rotation is implemented based on content attributes, then viewing orientation optimization is improved, but unnecessary rotation for temporary content occurs
Solution Approach 1:
The system performs preliminary identification of content type before executing rotation. By analyzing content attributes (such as resolution, aspect ratio, and content type) in advance, the system determines whether rotation is appropriate, preventing unnecessary rotations for temporary content like advertisements while optimizing orientation for regular content.
2Measurement precision
If manual user input for rotation is required, then rotation control precision is improved, but operation convenience deteriorates
Solution Approach 1:
The display device performs self-service by automatically identifying content attributes and determining rotation necessity without user intervention. The system analyzes content type, resolution, and aspect ratio to autonomously decide whether rotation is needed, eliminating manual input requirements while maintaining appropriate rotation control.
3Manufacturing precision
If display rotation is performed for all content types, then screen attribute matching is improved, but device complexity increases
Solution Approach 1:
The system applies partial action by performing content analysis only when necessary to determine rotation. Rather than continuously analyzing all content attributes, the system selectively identifies content type and key attributes (resolution, aspect ratio) to make rotation decisions, reducing overall system complexity while achieving screen attribute matching.
Data Source
AI summary
A display device includes a display; a rotation driver configured to rotate the display; memory storing one or more instructions; and at least one processor, wherein the one or more instructions, when executed by the at least one processor, individually or collectively, cause the display device to identify image content to be displayed on the display; based on a current state of the display not corresponding to an attribute of the image content, determine whether the image content includes content corresponding to a predetermined type of content; based on the image content not including content corresponding to the predetermined type, (i) control the rotation driver to rotate the display, and (ii) control the display to display the image content; and based on the image content including content corresponding to the predetermined type, control the display to display the image content without rotating the display.