Display Orientation Control for Viewer-Targeted Content
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Solution Overview
Problem
Conventional display devices struggle to effectively target and engage diverse audiences in public spaces, leading to reduced impact of content and potential loss of business for service providers, as they often render pre-defined content without considering the interests or demographics of the viewers.
Innovation Solution
An electronic device and method that uses imaging devices to determine the position and demographics of viewers within a predefined area, allowing the display device to orient and render content relevant to the targeted audience, thereby increasing the effectiveness of advertisements and promotional content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If pre-defined content is rendered on display devices without considering viewer demographics, then device complexity is reduced and ease of operation is improved, but content impact and audience engagement deteriorate
Solution Approach 1:
The system performs preliminary actions by capturing images of viewers before content is rendered, analyzing their demographics and interests in advance, and pre-selecting relevant content. This allows the display device to automatically serve targeted content without real-time manual intervention, maintaining ease of operation while significantly improving content impact and audience engagement.
2Measurement precision
If imaging devices and orientation control mechanisms are added to display devices, then content targeting precision and audience engagement are improved, but device complexity increases
Solution Approach 1:
The display device is designed with multi-functionality, integrating imaging device control, image analysis capabilities, content selection algorithms, and orientation control into a single unified system. This universal approach allows the device to perform multiple functions (detecting viewers, analyzing demographics, selecting content, and orienting display) without proportionally increasing complexity, as all functions share common hardware and software resources.
3Productivity
If content is customized for specific audience demographics, then content relevance and business revenue are improved, but system complexity and processing requirements increase
Solution Approach 1:
The system creates simplified representations or copies of viewer demographics and content characteristics, matching them through algorithmic comparison rather than complex real-time analysis. By working with processed data copies rather than raw images and detailed content metadata, the system achieves effective content customization and audience targeting while keeping processing requirements and system complexity manageable.
Data Source
AI summary
An electronic device including a display device configured to render first content. The electronic device is communicably coupled to the display device and controls one or more imaging devices to receive one or more images from the one or more imaging devices. The electronic device further determines a first position of one or more living objects within a pre-defined region from the display device, based on the received one or more images and the rendered first content. The electronic device further controls an orientation of the display device towards the determined first position of the one or more living objects.