Display Pad Lateral Connection for Reduced Bezel Area

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Solution Overview

Problem

Existing display devices face challenges in reducing the bezel area and achieving aesthetically pleasing appearances due to the increased height difference caused by the attachment of flexible circuit films to exposed signal pads, which complicates the connection between the panel driver and display panel.

Innovation Solution

The display device design involves scribing and bonding first and second substrates, separating the end portion of a pad on the first substrate, and providing a connection electrode that is electrically connected to the pad at its lateral and lower surfaces, allowing the flexible circuit film to be attached to the lateral sides of the substrates instead of the upper surface, thus reducing the bezel area and eliminating the need for the substrates to extend out.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If the flexible circuit film is attached to the exposed upper surface of the signal pad, then the connection between panel driver and display panel is established, but the bezel area increases and height difference is created

Engineering Contradiction:
Improveconnection reliabilityVSAvoidbezel area
Core Design Contradiction:
ReliabilityVSArea of stationary object

Solution Approach 1:

The patent transitions the attachment location from the upper surface (2D plane) to the lateral surface (3D edge), moving the connection interface to a different spatial dimension. This allows the flexible circuit film to be attached to the side of the substrate rather than extending the substrate outward, thereby reducing bezel area while maintaining connection reliability

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

Instead of extending the substrate outward to expose the pad for attachment (conventional approach), the patent inverts the approach by having the substrate extend downward and attaching the flexible circuit film to the lateral surface. This inversion eliminates the need for the substrate to extend outward, reducing bezel area while maintaining aesthetic appearance

Inventive Principle:
Principle #13The other way round (Inversion)

2Reliability

If the flexible circuit film is attached to the exposed upper surface of the signal pad, then the electrical connection is established, but the aesthetic appearance deteriorates due to height difference

Engineering Contradiction:
Improveelectrical connectionVSAvoidaesthetic appearance
Core Design Contradiction:
ReliabilityVSShape

Solution Approach 1:

The attachment interface is moved from the upper surface to the lateral surface of the substrate, utilizing the side surface for connection. This dimensional change allows the flexible circuit film to be attached vertically rather than horizontally, eliminating height differences and improving aesthetic appearance while maintaining electrical connection integrity

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The patent applies different structural configurations to different regions: the upper surface maintains a flush, planar structure for aesthetic purposes, while the lateral surface provides the attachment interface for the flexible circuit film. This local differentiation allows the majority of the display surface to remain aesthetically pleasing while still enabling reliable electrical connection

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS10663816B2Display device and method of manufacturing the same
Publication Date: 2020.05.26 LG DISPLAY CO LTD
  • US10663816B2 patent drawing
  • US10663816B2 patent drawing
  • US10663816B2 patent drawing

AI summary

Disclosed is a display device and a method of manufacturing the same, wherein an end portion of a pad provided on a first substrate is spaced apart and separated from an upper surface of the first substrate, and a connection electrode electrically connected with the pad is in contact with a lateral surface of the pad and a lower surface of the pad.