Display Panel Decoration Portion for Logo Recognition

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Solution Overview

Problem

The challenge is to create a display panel that enhances logo recognition without compromising its appearance, particularly as the non-display area around the borderless display panel becomes smaller, making it difficult to place brand logos without affecting the overall aesthetic and technological sense.

Innovation Solution

A display panel design where a decoration portion is integrated into the display area, adjacent to the non-display area, allowing for improved logo recognition while maintaining the panel's appearance and display effect, with the non-display area surrounding the periphery of the display area to increase the display space and technological sense.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Shape

If the non-display area is reduced to achieve a borderless display effect, then the appearance and technological sense of the panel is improved, but the logo recognition becomes poor

Engineering Contradiction:
Improveborderless display appearanceVSAvoidlogo recognition
Core Design Contradiction:
ShapeVSLoss of information

Solution Approach 1:

The patent moves the logo from the traditional non-display area (2D plane at the edge) to the display area (2D plane within the screen), utilizing a different spatial dimension for logo placement. This allows the logo to be displayed where there is sufficient space while maintaining the borderless appearance.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The patent introduces a black matrix structure as an intermediary element that separates the display area into different regions. The logo is placed within this black matrix structure, which acts as a mediator between the display content and the logo, allowing both to coexist without interfering with each other.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Area of stationary object

If the non-display area is reduced to increase display space, then the display area is increased, but the logo placement becomes difficult without affecting appearance

Engineering Contradiction:
Improvedisplay areaVSAvoidlogo placement
Core Design Contradiction:
Area of stationary objectVSEase of manufacture

Solution Approach 1:

The patent segments the display area into multiple regions using the black matrix structure, creating distinct zones for different functions. The logo is placed in a specific segmented region within the display area, allowing for easy and precise logo placement without affecting the overall display space.

Inventive Principle:
Principle #1Segmentation

3Loss of information

If the logo is placed on the non-display area, then the logo recognition is improved, but the overall appearance of the panel is destroyed

Engineering Contradiction:
Improvelogo recognitionVSAvoidoverall appearance
Core Design Contradiction:
Loss of informationVSShape

Solution Approach 1:

The patent relocates the logo from the peripheral non-display area to the central display area, changing the spatial dimension of logo placement. This allows the logo to be prominently displayed for better recognition while maintaining the borderless aesthetic appearance of the panel.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Data Source

PatentUS11487150B2Display panel and display device
Publication Date: 2022.11.01 BEIHAI HKC OPTOELECTRONICS TECH CO LTD
  • US11487150B2 patent drawing
  • US11487150B2 patent drawing
  • US11487150B2 patent drawing

AI summary

Disclosed are a display panel and a display device. The display panel includes a panel body, the panel body including a display area and a non-display area around a periphery of the display area; and a decoration portion provided on the panel body and located in the display area.