Display Responsive Multimedia Rendering for Cross-Device Readability

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Solution Overview

Problem

Existing communication systems fail to provide display-responsive, device-agnostic multimedia content that is easily readable and clearly indicates the action following a call-to-action, leading to inefficient and user-unfriendly formats across different computing devices.

Innovation Solution

A multimedia communication system that includes a content packager and a content renderer, which assemble and render multimedia content messages with annotations to optimize display on various devices, using an F-pattern layout and adjusting the size and position of elements like images, text, and contextual selectors based on device capabilities.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If text-only display format is used for multimedia content, then device compatibility is maintained, but readability and user experience deteriorate

Engineering Contradiction:
Improvedevice compatibilityVSAvoidreadability
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The system dynamically adjusts the display format of multimedia content based on device characteristics. The content renderer detects the client device type (mobile, tablet, desktop) and automatically transforms the content presentation from text-only to enriched formats with images, videos, and interactive elements, resolving the contradiction between device compatibility and readability

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system changes display parameters such as font size, layout configuration, and media element inclusion based on device screen dimensions and capabilities. By modifying these parameters, the system maintains compatibility across devices while significantly improving readability and user experience on each device type

Inventive Principle:
Principle #35Parameter changes

2Productivity

If call-to-action element is made prominent, then user engagement improves, but layout complexity increases

Engineering Contradiction:
Improveuser engagementVSAvoidlayout complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The content is segmented into distinct functional elements including the multimedia content, the call-to-action element, and supporting text. This segmentation allows the call-to-action to be prominently displayed and easily identifiable without creating overall layout complexity, as each element is independently optimized and positioned

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The layout uses asymmetric design principles where the call-to-action element is positioned and sized differently from other content elements to draw user attention. This asymmetric placement improves user engagement while the systematic arrangement prevents the layout from becoming overly complex

Inventive Principle:
Principle #4Asymmetry

3Manufacturing precision

If multimedia content is optimized for specific device, then display quality improves, but cross-device compatibility deteriorates

Engineering Contradiction:
Improvedisplay qualityVSAvoidcross-device compatibility
Core Design Contradiction:
Manufacturing precisionVSAdaptability or versatility

Solution Approach 1:

The content renderer is designed with universal functionality to handle multiple device types (mobile phones, tablets, desktop computers, televisions). It detects the client device characteristics and automatically adapts the multimedia content presentation, achieving both display quality optimization for each device type and cross-device compatibility through a single multi-functional system

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS10997261B2System and method that facilitate display responsive message rendering on client device
Publication Date: 2021.05.04 GOOGLE LLC
  • US10997261B2 patent drawing
  • US10997261B2 patent drawing
  • US10997261B2 patent drawing

AI summary

A multimedia communication system for transmitting a display responsive multimedia content message to an end user computing device to be rendered on a display device. The multimedia communication system comprises a content packager that assembles a multimedia content package comprising the multimedia content message, and a content renderer that generates a display responsive multimedia content rendering application associated with the multimedia content message, wherein the multimedia content message includes a source artifact having an image, a content artifact having text, and a contextual selector having a hyperlink, and wherein the display responsive multimedia content rendering application includes one or more annotations or instructions to render the multimedia content message to display the source artifact to occupy a substantial portion of a display area for the multimedia content message.