Display Screen Secondary Content Segmentation

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Conventional display devices disrupt the viewing of main video content by overlaying or reducing its size when displaying secondary content, such as on-screen displays or additional information, due to matching aspect ratios and screen dimensions.

Innovation Solution

A display apparatus and method that allows secondary content to be displayed without obscuring the main content by utilizing free space on the screen, determined by the difference in aspect ratios, enabling secondary content to be shown in designated areas without affecting the main content's original aspect ratio and maximum size.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If secondary content is displayed by overlaying or reducing main content size, then secondary content can be shown on screen, but main content viewing experience is disrupted

Engineering Contradiction:
Improveamount of content displayedVSAvoidmain content viewing quality
Core Design Contradiction:
Quantity of substanceVSReliability

Solution Approach 1:

The display screen is segmented into multiple distinct display areas: a first display area for main content and a second display area for secondary content. This segmentation allows both types of content to be displayed simultaneously without overlapping, thereby maintaining the viewing quality of main content while enabling secondary content display.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent utilizes the spatial dimension of the display screen by creating separate display areas in different regions. Instead of using temporal multiplexing or reducing content size, the solution employs spatial separation across the two-dimensional screen area, allowing main and secondary content to coexist without interference.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Area of stationary object

If display screen aspect ratio matches content aspect ratio, then content fits screen perfectly, but no free space remains for secondary content

Engineering Contradiction:
Improvescreen utilization areaVSAvoidsecondary content display capability
Core Design Contradiction:
Area of stationary objectVSAdaptability or versatility

Solution Approach 1:

The patent applies local quality by designating specific regions of the display screen for different purposes. The first display area is optimized for main content with its original aspect ratio, while the second display area is specifically allocated for secondary content. This localized functional differentiation allows the screen to simultaneously maintain optimal display quality for main content while providing dedicated space for secondary content.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS9510039B2System and method for displaying secondary content on a display device
Publication Date: 2016.11.29 SATURN LICENSING LLC
  • US9510039B2 patent drawing
  • US9510039B2 patent drawing
  • US9510039B2 patent drawing

AI summary

A display apparatus includes a display screen having a height and a width, a main content controller for providing a main content to the display screen for display, and a secondary content controller configured to cause a secondary content to be displayed on the display screen without obscuring any portion of the main content while the main content is displayed in the main content's original aspect ratio and across one of a full height and a full width of the display screen.