Display Control Apparatus Scrolling Animation
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Solution Overview
Problem
Current display technologies lack visual engagement during scrolling operations, as they do not effectively utilize animations to draw attention to newly exposed content, leading to a less engaging user experience.
Innovation Solution
A display control method and apparatus that recognizes scrolling operations and applies animations to content regions as they are exposed on the screen, including animation generation based on scrolling speed and direction, to enhance visual effects and user interest.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If scrolling operation is performed without animation effects, then the display is simple and fast, but user engagement and visual interest are reduced
Solution Approach 1:
The patent applies dynamic animation effects to content during scrolling operations. The animation system dynamically adjusts animation parameters based on scrolling speed and direction, transforming static content display into a dynamic visual experience that maintains user engagement while preserving scrolling performance
Solution Approach 2:
The patent implements periodic animation triggers during scrolling, where animations are activated at specific intervals or when certain conditions are met (e.g., when content enters the visible area). This periodic application of visual effects enhances user engagement without continuously impacting scrolling performance
2Productivity
If animation effects are applied during scrolling, then user engagement is improved, but processing complexity and energy consumption increase
Solution Approach 1:
The patent applies animation effects selectively to specific content regions rather than the entire display. The system identifies and applies animations only to content that enters the visible area during scrolling, reducing overall processing complexity while maintaining user engagement in the most relevant areas
Solution Approach 2:
The patent dynamically adjusts animation parameters based on scrolling conditions. The animation system monitors scrolling speed and direction, then modifies animation intensity, duration, and type accordingly, reducing processing complexity during fast scrolling while enhancing engagement during slower, more deliberate scrolling
3Productivity
If animation effects are applied during scrolling, then visual interest is enhanced, but energy consumption increases
Solution Approach 1:
The patent implements partial animation application, where animation effects are applied only to portions of content that are most relevant to user interaction. By selectively animating only the content that enters the visible area rather than all content, the system maintains visual interest while reducing overall energy consumption
Data Source
AI summary
A display control method includes displaying at least a portion of a page, in which one or more content regions including contents are arranged, on a screen image; recognizing a scrolling operation with respect to the page; and scrolling the page based on the scrolling operation and applying an animation with respect to content included in a content region exposed on the screen image as the page is scrolled.