Display Underutilized Space Secondary Content Segmentation

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Display devices often underutilize screen space when presenting media formats they are not optimized for, leading to empty areas such as black bars or unused monitor space.

Innovation Solution

Identifying underutilized space on a display device by comparing its characteristics with those of the primary content, and concurrently displaying secondary content within these areas to fully utilize the screen.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If the display device presents media content in non-optimized formats, then compatibility with various media formats is improved, but the utilization of display space deteriorates

Engineering Contradiction:
Improvecompatibility with various media formatsVSAvoidutilization of display space
Core Design Contradiction:
Adaptability or versatilityVSArea of stationary object

Solution Approach 1:

The display area is segmented into multiple regions: a primary content area for the main media content and secondary content areas for additional information. This segmentation allows the system to maintain compatibility with various media formats in the primary area while simultaneously utilizing previously wasted space in secondary areas for displaying subtitles, advertisements, or related information.

Inventive Principle:
Principle #1Segmentation

2Ease of operation

If the primary content occupies the entire display area, then the viewer experience is improved, but the ability to provide additional information deteriorates

Engineering Contradiction:
Improveviewer experienceVSAvoidadditional information
Core Design Contradiction:
Ease of operationVSLoss of information

Solution Approach 1:

The system transitions from a single-dimensional display approach to a multi-dimensional layout by adding temporal and spatial dimensions. Secondary content is displayed in different spatial zones (corners, edges, or overlays) and can be presented at different times, allowing viewers to access additional information without compromising the primary viewing experience.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Data Source

PatentUS8094168B2Adding secondary content to underutilized space on a display device
Publication Date: 2012.01.10 MICROSOFT TECHNOLOGY LICENSING LLC
  • US8094168B2 patent drawing
  • US8094168B2 patent drawing
  • US8094168B2 patent drawing

AI summary

Systems, methods, and computer-readable media for adding a secondary content to a display with underutilized space are provided. If a primary content, such as a movie, does not fill the entire display then the display includes underutilized space. The dimensions and location of underutilized space, if any, is determined using the characteristics of the display and the primary content. Secondary content, such as advertisements, may then be displayed in the underutilized space.