Multi-Zone Display Pixel Layout for Viewing Angle Control

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Solution Overview

Problem

Existing display devices struggle to control viewing angles and minimize power consumption, particularly in vehicles where content visibility can distract drivers.

Innovation Solution

A display device with a display panel divided into areas of varying pixel densities and lens structures to control viewing angles and luminance, using light emitting diodes and optical members to emit light at different angles, allowing for adjustable viewing modes.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If the display panel uses uniform high pixel density across all areas, then the image quality is improved, but the power consumption increases

Engineering Contradiction:
Improveimage qualityVSAvoidpower consumption
Core Design Contradiction:
Measurement precisionVSUse of energy by moving object

Solution Approach 1:

The display panel applies different pixel densities to different areas based on local requirements. The first area (driver area) uses a first pixel density while the second area (passenger area) uses a second pixel density, optimizing power consumption while maintaining necessary image quality in each zone

Inventive Principle:
Principle #3Local quality

2Adaptability or versatility

If the display panel emits light at wide viewing angles, then the visibility to multiple users is improved, but the driver distraction risk increases

Engineering Contradiction:
Improveviewing angleVSAvoiddriver distraction
Core Design Contradiction:
Adaptability or versatilityVSObject-affected harmful factors

Solution Approach 1:

Different optical members with different light emission angles are applied to different areas. The first area uses optical members emitting light within a first viewing angle range (narrower) to prevent driver distraction, while the second area uses optical members emitting light within a second viewing angle range (wider) to enhance passenger visibility

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The display panel is divided into multiple areas with different optical characteristics. By segmenting the display into a driver-facing area and a passenger-facing area, each with customized light emission angles, the system simultaneously achieves driver safety and passenger accessibility

Inventive Principle:
Principle #1Segmentation

3Illumination intensity

If the display panel increases luminance to improve visibility, then the content visibility is improved, but the power consumption increases

Engineering Contradiction:
ImproveluminanceVSAvoidpower consumption
Core Design Contradiction:
Illumination intensityVSUse of energy by moving object

Solution Approach 1:

The display panel applies different luminance levels to different areas based on visibility requirements. The second area (passenger area) operates at a first luminance level for enhanced visibility, while the first area (driver area) operates at a second luminance level, reducing overall power consumption while maintaining necessary visibility

Inventive Principle:
Principle #3Local quality

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The solution effectively reduces visibility of boundaries between viewing areas and minimizes power consumption while maintaining high luminance, enhancing user experience and safety in vehicle environments.

Implementation Method 1

each of the plurality of first pixels includes a first light emitting diode, a second light emitting diode, a first optical member which emits light generated from the first light emitting diode at a first viewing angle

Methodology Applied
Scientific EffectLight emitting diode: Light Emitting Diode

Implementation Method 2

a first optical member which emits light generated from the first light emitting diode at a first viewing angle

Methodology Applied
Scientific EffectOptical emission: Refraction

Data Source

PatentUS20250219026A1Display device
Publication Date: 2025.07.03 LG DISPLAY CO LTD
  • US20250219026A1 patent drawing
  • US20250219026A1 patent drawing
  • US20250219026A1 patent drawing

AI summary

Disclosed is a display device. The display device includes a display panel divided into a first area including a plurality of first pixels and a plurality of second pixels, and a second area including a plurality of third pixels adjacent to the first area in a direction opposite to a first direction, wherein each of the plurality of first pixels includes a first light emitting diode, a second light emitting diode, a first optical member which emits light generated from the first light emitting diode at a first viewing angle, and a second optical member which emits light generated from the second light emitting diode at the first viewing angle, and each of the plurality of second pixels includes a third light emitting diode, a fourth light emitting diode, a third optical member which emits light generated from the third light emitting diode at the first viewing angle, and a fourth optical member which emits light generated from the fourth light emitting diode at a second viewing angle lower than the first viewing angle, and each of the plurality of third pixels includes a fifth light emitting diode, a sixth light emitting diode, a fifth optical member which emits light generated from the fifth light emitting diode at the first viewing angle, and a sixth optical member which emits light generated from the sixth light emitting diode at the second viewing angle.