Disposable Shelf Flag with Concealed LED and Foldable Panel Support

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Solution Overview

Problem

There is a need for an inexpensive, disposable, time-limited shelf edge display flag that provides a professional appearance and can be easily mounted or removed from a store shelf, while effectively drawing consumer attention to products.

Innovation Solution

A disposable shelf edge display flag formed from a single sheet of material with tabs for engaging a support channel, deformable necks for smooth transition, and integrated LED lighting with a power source concealed between information panels, allowing for 360-degree visibility and attention-grabbing features like blinking lights or voice messages.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of manufacture

If a disposable shelf edge display flag is made from inexpensive materials, then cost is reduced, but professional appearance and durability may be compromised

Engineering Contradiction:
ImprovecostVSAvoidprofessional appearance
Core Design Contradiction:
Ease of manufactureVSReliability

Solution Approach 1:

The display flag uses a composite structure combining a flexible substrate (for disposability and low cost) with a rigid reinforcement member (for structural integrity and professional appearance). This composite approach allows inexpensive materials to achieve the desired reliability and aesthetic quality.

Inventive Principle:
Principle #40Composite materials

Solution Approach 2:

The display flag employs a flexible substrate that can be easily manufactured and disposed of, while incorporating a rigid reinforcement member that provides the necessary structural support. This combination allows the thin, flexible display surface to maintain a professional appearance when mounted on the shelf edge.

Inventive Principle:
Principle #30Flexible shells and thin films

2Loss of time

If the display flag is designed for quick mounting and removal, then installation time is reduced, but structural stability may be compromised

Engineering Contradiction:
Improveinstallation timeVSAvoidstructural stability
Core Design Contradiction:
Loss of timeVSStability of the object's composition

Solution Approach 1:

The display flag is divided into distinct components: a flexible substrate, a rigid reinforcement member, and mounting tabs. This segmentation allows for quick assembly and disassembly while maintaining structural stability during use, as each component serves a specific function and can be independently attached or removed.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The mounting tabs are designed to be deformable, allowing them to flex during installation and removal processes. This dynamic characteristic enables quick mounting and removal while maintaining structural stability when the flag is properly installed on the shelf edge.

Inventive Principle:
Principle #15Dynamics

3Illumination intensity

If LED lighting is integrated into the display flag, then consumer attention is enhanced, but device complexity and power source concealment become challenges

Engineering Contradiction:
Improveconsumer attentionVSAvoidpower source concealment
Core Design Contradiction:
Illumination intensityVSDevice complexity

Solution Approach 1:

The power source is nested within the rigid reinforcement member, which is itself integrated into the flexible substrate. This nested structure conceals the power source within the display flag's body, enhancing consumer attention through LED lighting while managing the complexity of power source integration and concealment.

Inventive Principle:
Principle #7Nested doll (Nesting)

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The solution provides an effective, inexpensive, and aesthetically appealing way to draw consumer attention to products on store shelves, with easy installation and removal, using recyclable materials and concealed power sources for a professional appearance.

Implementation Method 1

an opening therein for a LED

Methodology Applied
Scientific EffectLight Emitting Diode: Light Emitting Diode

Data Source

PatentUS10991275B1Shelf flags
Publication Date: 2021.04.27 WALKER BRIAN
  • US10991275B1 patent drawing
  • US10991275B1 patent drawing
  • US10991275B1 patent drawing

AI summary

A display flag for drawing attention to a product where the display flat contains a set of foldable panels for supporting an LED in a viewable condition with the display flag cantileverly supportable through a lateral extension from each of the foldable panels.