Distance-Based Promotional Message Selection for Mobile Devices
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Solution Overview
Problem
Conventional location-based systems for mobile communication devices fail to incorporate user interest information when delivering promotional messages, leading to irrelevant content and a lack of metrics to assess the effectiveness of promotional campaigns based on distance and user interests.
Innovation Solution
A system that generates and selects promotional messages for mobile devices based on both the device's location and user interests, adjusting content and probability of selection based on distance from physical locations, and provides metrics on the effectiveness of these messages.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If location-based information is used to identify promotional messages, then the quantity of promotional messages delivered increases, but the relevance of promotional messages to user interests deteriorates
Solution Approach 1:
The system segments promotional messages into multiple categories (e.g., dining, shopping, entertainment) and matches them against segmented user interest profiles. This allows the system to deliver a larger quantity of messages while maintaining relevance by selecting only those that match the user's specific interests in each category.
Solution Approach 2:
The system adds a new dimension of user interest matching to the traditional location-based delivery model. By incorporating user interest profiles as an additional filtering dimension beyond geographic proximity, the system can deliver more messages (increasing quantity) while ensuring they are relevant to user preferences (maintaining reliability).
2Area of stationary object
If conventional location-based systems deliver promotional messages, then the coverage area increases, but the user experience quality deteriorates due to spam-like irrelevant content
Solution Approach 1:
The system performs preliminary action by pre-establishing user interest profiles before delivering promotional messages. User interests are captured and stored in advance, allowing the system to filter and select only relevant messages from the broader coverage area, thereby preventing spam-like content from reaching users while maintaining extensive geographic coverage.
Solution Approach 2:
The system incorporates feedback mechanisms where user responses to promotional messages (such as clicks, purchases, or explicit preferences) are used to refine and update user interest profiles. This continuous feedback loop ensures that as coverage area expands, the relevance and quality of delivered messages are maintained through iterative improvement of the matching algorithm.
3Measurement precision
If distance-based filtering is applied to promotional messages, then the precision of message delivery improves, but the quantity of delivered messages decreases
Solution Approach 1:
The system changes parameters by incorporating multiple variables beyond distance, including user interest profile matches, message category preferences, and contextual factors. By adjusting these additional parameters, the system maintains high delivery precision while increasing the overall quantity of relevant messages delivered through expanded matching criteria.
Data Source
AI summary
Apparatus and method for transferring promotional messages to a mobile communication device. A promotional message is generated for display on a mobile communication device. The promotional message is associated with an entity having a physical location. The promotional message has a plurality of different types of content each associated with a different distance between the mobile communication device and a physical location of the entity. The generated promotional message is thereafter stored in a memory. A controller selects and transfers the promotional message to the mobile communication device responsive to a detected distance between the mobile communication device and the physical location. The transferred promotional message displays, on the device, a selected one of the different types of content corresponding to the detected distance.