Distribution Control Device for Terminal Type Selection
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Solution Overview
Problem
Users have the flexibility to browse emails distributed to their PC or smartphone, making it difficult for distributors to control the terminal type on which the content is viewed, leading to inconsistent advertising effectiveness and costs.
Innovation Solution
A distribution control device that presents a selection screen to users to choose their preferred terminal type, generates terminal-determinable content with source code to determine the viewing terminal, and manages user terminal information to set the distribution target terminal type based on user preferences and usage patterns.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If content is distributed without terminal type control, then user flexibility to choose browsing terminal is improved, but advertising effectiveness and cost control deteriorate
Solution Approach 1:
The system collects terminal determination information from actual browsing behavior and feeds it back to update the distribution target terminal type. The selection screen also provides direct user feedback on terminal preference. This feedback mechanism allows the system to adapt to user behavior while maintaining control over distribution effectiveness, resolving the contradiction between user flexibility and advertising reliability.
Solution Approach 2:
The system performs preliminary actions by presenting a selection screen to obtain user terminal preference before distribution, and by analyzing browsing behavior in advance to determine terminal type. This preliminary determination of target terminal type ensures that subsequent content distribution is optimized for the intended platform, maintaining advertising effectiveness while allowing users to choose their preferred terminal.
2Measurement precision
If distribution target terminal type is set based only on user answer, then initial distribution accuracy is improved, but adaptability to actual browsing behavior deteriorates
Solution Approach 1:
The system incorporates feedback from actual browsing behavior through terminal determination information. When browsing behavior data becomes available, it updates the distribution target terminal type, ensuring the system adapts to actual usage patterns rather than relying solely on initial user answers. This maintains measurement precision while improving adaptability.
Solution Approach 2:
The distribution target terminal type is not fixed but dynamically updated based on available information. The system transitions from static user-provided answers to dynamic behavior-based determination, allowing the distribution strategy to evolve and adapt as more browsing data becomes available, thus improving both accuracy and adaptability.
3Measurement precision
If selection screen is always presented to users, then terminal type information accuracy is improved, but user operation complexity increases
Solution Approach 1:
The selection screen is not always presented but only when necessary - specifically when terminal determination information is not yet available or when the system needs updated user preference information. This partial application of the information collection action maintains accuracy where needed while avoiding unnecessary user interactions that would complicate operation.
Solution Approach 2:
The system uses self-service mechanisms by automatically analyzing browsing behavior to determine terminal type without requiring continuous user input. The terminal-determinable content with embedded source code automatically identifies the browsing terminal, reducing the need for repeated selection screens while maintaining information accuracy through passive data collection.
4Measurement precision
If terminal-determinable content with source code is used, then terminal type detection accuracy is improved, but content complexity increases
Solution Approach 1:
The terminal detection functionality is extracted as separate terminal-determinable content with embedded source code, distinct from the main advertising content. This extraction allows accurate terminal type detection while keeping the core content structure relatively simple, as the detection mechanism is isolated and can be processed independently.
Data Source
AI summary
A distribution control device includes a selection screen presentation processing part which displays a selection screen on a user terminal, a content generation part which generates terminal-determinable content to which a source code is added, a terminal information management part, a target terminal setting part, and a distribution processing part which distributes the terminal-determinable content based on the distribution target terminal type. The terminal information management part manages a terminal type answered based on the selection screen as answer information for each user, and accumulates and manages a terminal type determined according to a browsing of the distributed terminal-determinable content as terminal determination information for each user. The target terminal setting part determines a main terminal type mainly used by a user based on the accumulated terminal determination information, and sets a distribution target terminal type for each user based on the answer information and the main terminal type.