Distribution Device Viewable Area Detection
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Solution Overview
Problem
Conventional advertising distribution systems display advertisements regardless of user attention, leading to unnecessary power consumption and reduced battery life in terminal devices.
Innovation Solution
A distribution device that includes a control program to determine if a video advertisement display area is within a viewable area and only starts playback when the user terminal is in a predetermined operational state, indicating high user attention.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If advertisement is displayed in advertisement display area regardless of user situation, then advertisement distribution is simplified, but power consumption increases and battery life decreases
Solution Approach 1:
The system performs preliminary detection of the viewable area and user situation before displaying the advertisement. The browser program acquires the viewable area in advance, and the determination unit checks whether the advertisement display area is within this viewable area and whether the user is in a suitable situation (e.g., device is on, browser is active) before initiating video playback, thus avoiding unnecessary power consumption.
Solution Approach 2:
The system continuously monitors the user situation and viewable area status, and adjusts advertisement playback accordingly. The determination unit provides feedback by deciding whether to start or stop video playback based on real-time conditions, ensuring that advertisements are only played when the user is likely to view them, thereby optimizing power consumption.
2Device complexity
If advertisement is displayed regardless of viewable area, then distribution process is simpler, but advertisement effectiveness decreases
Solution Approach 1:
The patent replaces the simple mechanical approach of unconditional advertisement display with an intelligent system that uses software-based determination. The determination unit, which is a program module, automatically analyzes the viewable area and user situation to decide whether to play the advertisement, substituting manual or blind display mechanisms with automated intelligent control.
3Speed
If video playback is started without checking display area location, then playback initiation is faster, but user attention is not ensured
Solution Approach 1:
The system performs preliminary checks of the display area location and user situation before initiating video playback. The browser program acquires the viewable area in advance, and the determination unit verifies the advertisement display area's position within this viewable area, ensuring that playback only starts when the user is likely to see it, thus preventing loss of user attention.
Data Source
AI summary
A distribution device includes a distribution unit that distributes a content including a control program to a user terminal. The control program causes the user terminal to execute an acquisition procedure for acquiring an area of the content, the area being displayed by a browser program, as a viewable area, a determination procedure for determining whether or not a display area where a video is displayed, the display area being included in the content, is located in the viewable area, and a playback procedure for starting playback of the video if the display area is located in the viewable area and the situation of the user terminal is a predetermined situation.