Digital Document Message Slot Bidding System
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Solution Overview
Problem
Existing algorithms for placing digital messages in digital documents lack efficiency in managing bids from multiple originators, leading to suboptimal placement and revenue maximization.
Innovation Solution
A computer-implemented method and server system that conducts multiple selection-rounds, limiting and cycling originators to bid for message slots, with dynamic reserve price adjustments based on bidding data, to optimize digital message placement and revenue generation.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of energy
If multiple originators are allowed to bid simultaneously for message slots, then the system can potentially maximize revenue through competitive bidding, but the complexity of managing bids and selecting winners increases significantly
Solution Approach 1:
The patent segments the bidding process into multiple rounds, where in each round only a limited number of originators (equal to the number of available message slots) can bid. This segmentation reduces the complexity of bid management in each individual round while still allowing multiple originators to participate in the overall auction process across different rounds.
Solution Approach 2:
The patent implements periodic bidding rounds instead of a continuous simultaneous bidding process. Each round is a discrete periodic event where a specific subset of originators can bid, and the process repeats with different combinations of originators in subsequent rounds. This periodic structure simplifies the management of bids within each period while achieving revenue maximization over the complete periodic cycle.
2Productivity
If the system uses a generic content approach for all users, then the implementation is simpler and faster, but the user engagement and personalization effectiveness decrease
Solution Approach 1:
The patent performs preliminary actions by pre-determining combinations of originators that will be allowed to bid in each round before the actual bidding takes place. This preliminary structuring of participant groups enables efficient processing during the bidding rounds while still allowing for personalized content delivery through the selective inclusion of different originators in different rounds.
Data Source
AI summary
Methods and servers for generating a modifiable portion of a digital document which has message slots for placement of digital messages are disclosed. The generating being performed during a first selection-round of a plurality of selection-rounds. The method includes, during the first selection-round: providing access to a first combination of originators that are to bid for message slots during the first selection-round. The first combination is selected by limiting (i) the number of originators that are to bid for message slots, and (ii) which combination of originators are to bid for message slots. The method includes acquiring bidding data for the first selection-round. The method includes triggering placement of digital messages in the message slots of the modifiable portion based on the bidding data, and updating data about the first combination of originators for performing a subsequent selection-round.