Online Donation Payment Button for Media Content

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Solution Overview

Problem

The conventional streaming content download payment model is flawed as consumers must pay before accessing content, leading to uncertainty about its value, resulting in underutilization of available networked content, as providers hesitate to offer content without payment assurance.

Innovation Solution

A computer-implemented method and apparatus for processing on-line donations associated with media content, integrating a 'donate' button with media content that allows consumers to donate value after accessing, using a payment system like PayPal to link consumer and media content provider accounts, enabling content availability without initial payment, with options for trailers, degraded versions, or full content based on donation.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If content is made available before payment, then content utilization increases, but payment collection reliability decreases

Engineering Contradiction:
Improvecontent utilizationVSAvoidpayment collection reliability
Core Design Contradiction:
ProductivityVSReliability

Solution Approach 1:

The system makes content available to users before payment is collected, allowing users to view and assess content value first. This preliminary availability of content resolves the contradiction by enabling users to consume content without upfront payment barriers, thereby increasing content utilization while the donation model maintains payment collection reliability through voluntary contribution after value assessment.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent inverts the conventional payment-before-access model by implementing a donation-after-access model. Instead of requiring payment before content becomes available, the system allows free access and then solicits voluntary donations, thereby resolving the contradiction between making content available and ensuring payment collection.

Inventive Principle:
Principle #13The other way round (Inversion)

2Reliability

If upfront payment is required, then payment collection reliability improves, but content utilization decreases

Engineering Contradiction:
Improvepayment collection reliabilityVSAvoidcontent utilization
Core Design Contradiction:
ReliabilityVSProductivity

Solution Approach 1:

The patent applies the inversion principle by reversing the conventional sequence of payment before access. The system allows users to access and view content first, then solicits voluntary donations afterward. This inversion resolves the contradiction by maintaining payment collection reliability through the donation model while significantly improving content utilization by removing upfront payment barriers.

Inventive Principle:
Principle #13The other way round (Inversion)

Solution Approach 2:

The system implements feedback by allowing users to first experience the content value and then provide voluntary donations based on their assessment. This feedback mechanism ensures that payments are collected from users who have actually consumed and valued the content, resolving the contradiction between reliable payment collection and high content utilization.

Inventive Principle:
Principle #23Feedback

3Productivity

If limited use versions are provided, then content availability increases, but value assessment accuracy decreases

Engineering Contradiction:
Improvecontent availabilityVSAvoidvalue assessment accuracy
Core Design Contradiction:
ProductivityVSMeasurement precision

Solution Approach 1:

The system provides full content availability before payment, allowing users to access complete media content rather than limited versions. This preliminary full access enables accurate value assessment by users, resolving the contradiction between content availability and value assessment accuracy, while the voluntary donation model maintains provider confidence.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS8050987B2Method and apparatus for processing on-line donations associated with media content
Publication Date: 2011.11.01 PAYPAL INC
  • US8050987B2 patent drawing
  • US8050987B2 patent drawing
  • US8050987B2 patent drawing

AI summary

A computer-implemented method and apparatus for processing on-line donations associated with media content is disclosed. An example embodiment includes elements to integrate a payment button with an associated item of media content on a web page; link the payment button with an account on a payment site; receive a donation from a donor via the payment button; and credit the donation to the account linked to the payment button.