Donation Triggering Transactions With Loyalty Analytics
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Solution Overview
Problem
Current automated cause marketing (ACM) programs fail to effectively incorporate local and regional businesses and consumers due to scalability and cost issues, lacking exposure to consumers and integration with existing loyalty systems, and lack techniques for large-scale customer acquisition.
Innovation Solution
A computer network-based method and system that links users and local or regional merchants to a loyalty program, records transactions, defines contribution rules, and provides analytic information to enhance customer acquisition and retention, enabling local businesses to benefit from real-time analytics without significant costs.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If current automated cause marketing programs operate on a large national scale to generate sufficient exposure and revenues, then the program can effectively benefit supported organizations, but local and regional businesses are excluded and cannot be integrated into the program
Solution Approach 1:
The patent segments the ACM program into national and local/regional components. Local businesses can participate in their own community-based ACM programs while also being part of the broader national program structure. This segmentation allows the program to serve both large-scale revenue generation and local business inclusion simultaneously.
Solution Approach 2:
The patent implements a nested structure where local ACM programs are embedded within the national ACM program framework. Local businesses participate in local programs that are themselves part of the larger national program, allowing both levels to operate effectively and share benefits.
2Ease of operation
If local and regional businesses are integrated into ACM programs, then customer acquisition and retention are enhanced, but the cost and complexity of providing infrastructure increases significantly
Solution Approach 1:
The patent creates a universal ACM program infrastructure that serves multiple functions: it supports both national and local programs, handles transaction processing, provides analytics, and manages contributions. This multi-functional platform reduces the need for separate infrastructure systems for different program types.
Solution Approach 2:
The patent implements self-service capabilities where local businesses can independently enroll in and manage their ACM program participation through automated systems. The infrastructure provides self-configuring analytics and reporting tools that reduce the need for manual setup and maintenance complexity.
3Quantity of substance
If traditional fundraising methods are used, then supported organizations receive donations, but there is no integration with loyalty systems and no enhanced analytics for businesses
Solution Approach 1:
The patent implements comprehensive feedback loops where transaction data from loyalty systems is continuously collected, analyzed, and reported back to businesses and supported organizations. This feedback mechanism provides real-time analytics on consumer behavior, transaction patterns, and contribution impacts, transforming traditional donation collection into an data-driven ecosystem.
Data Source
AI summary
The present invention teaches a system, method and computer program for enabling local or regional merchants to participate in an automated cause marketing (ACM) program. The ACM program that may provide benefits to several parties involved in fundraising for one or more supported organizations, including one or more supported organizations, advertising providers, merchants, and individuals. Merchants are able to access enhanced analytics regarding their transactions with members and non-members of the ACM program and can use these enhanced analytics to realize an increased number of or revenue from transactions with members. The present invention also teaches a system and method for enabling advertising providers to acquire and analyze data associated with consumers-merchant transactions. The present invention provides the above advantages optimally using a mobile device. Furthermore, the present invention, may enable a member to disseminate its charitable preferences to members of its electronic social networks.