Releasable Bracket Assembly for Refrigerator Door Handle Displays

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Solution Overview

Problem

Existing door handle display solutions in retail environments lack an efficient and versatile mechanism to securely attach and display product information on refrigerator door handles, limiting their effectiveness in showcasing products.

Innovation Solution

A door handle display member comprising a first bracket assembly with a U-shaped first member, a second member, and a third member, along with a graphics panel that can be easily engaged and disengaged, allowing for secure attachment and display of product information on both bracket assemblies, enabling flexible and secure positioning of advertising or product details.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If a door handle display member uses a multi-component bracket assembly with releasable engagement mechanisms, then the ease of operation (installation and removal) is improved, but the device complexity increases due to multiple members (first member with legs, second member, third member) and engagement features (ring-like extensions, fingers, slots)

Engineering Contradiction:
Improveease of installation and removalVSAvoiddevice complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The bracket assembly is divided into multiple independent members (first member with legs, second member, third member) that can be assembled and disassembled separately. The first member has legs that straddle the door handle, the second member engages with the first member, and the third member provides releasable engagement with both previous members, allowing step-by-step installation and removal

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The engagement mechanisms are nested within each other - the second member is engaged by the first member's legs, while the third member is engaged by both the first and second members. The graphics panel is nested within the bracket assembly through ring-like extensions that fit over the third member, creating a hierarchical assembly structure that simplifies operation

Inventive Principle:
Principle #7Nested doll (Nesting)

2Reliability

If the door handle display member uses a secure engagement mechanism with multiple engagement points, then the reliability of attachment is improved, but the device complexity increases due to multiple engagement features required

Engineering Contradiction:
Improvereliability of attachmentVSAvoiddevice complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The third member combines multiple engagement functions into a single component - it is threadedly engaged by the first member's legs and simultaneously engaged by the second member, creating a unified engagement point that secures multiple components together. This merging reduces the number of separate fastening mechanisms needed

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The first member's legs are positioned to straddle the door handle beforehand, and the second member is configured to engage with these legs before the third member is attached. This preliminary positioning ensures proper alignment and secure attachment without requiring complex adjustment mechanisms during final assembly

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS9953551B2Door handle display member
Publication Date: 2018.04.24 MARMON FOODSERVICE TECH INC
  • US9953551B2 patent drawing
  • US9953551B2 patent drawing
  • US9953551B2 patent drawing

AI summary

A door handle display member including a first bracket assembly and a graphics panel. The first bracket assembly is configured to releasably engage a door handle and includes a first member, a second member, and a third member. The first member has a first leg and a second leg. The second member is configured to releasably engage the first leg and the second leg of the first member. The third member is configured to threadably engage the first leg and the second leg of the first member, and is configured to releasably engage the second member. The graphics panel is configured to releasably engage the first bracket assembly.