Automated Driving Ad Notification Control at Mode Switching Points
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Solution Overview
Problem
Current systems for providing notification data to occupants in automated vehicles do not effectively synchronize the presentation of advertisements with the automated driving levels, leading to suboptimal attention and engagement from the occupants.
Innovation Solution
A system that includes a notification server generating notification plans based on automated driving levels, occupant behavior, and location-specific data, prioritizing advertisement presentation during transitions in automated driving modes to maximize attention and engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If advertisement notification is provided continuously regardless of driving mode, then advertisement exposure frequency is improved, but occupant attention and engagement deteriorate due to inappropriate timing
Solution Approach 1:
The notification system dynamically adjusts advertisement provision based on real-time driving mode transitions. When transitioning from automated driving to manual driving, the system activates advertisement notifications to capture occupant attention at this critical moment when attention is naturally heightened, rather than using static continuous notification.
Solution Approach 2:
The system changes the notification parameter (advertisement provision state) based on the driving mode parameter. By detecting transitions in automated driving levels, the system modifies when advertisements are presented, ensuring they appear only during modes where occupant attention is optimal.
2Reliability
If advertisement notification is provided only during manual driving mode, then occupant attention is improved, but advertisement exposure frequency deteriorates due to limited opportunities
Solution Approach 1:
The system performs preliminary detection of driving mode transitions and prepares advertisement notifications in advance. When a transition from automated to manual driving is detected, the system proactively presents advertisements during this transition period, maximizing attention capture without waiting for prolonged manual driving conditions.
3Device complexity
If notification data is provided without considering automated driving level transitions, then system complexity is reduced, but advertisement effectiveness deteriorates due to missed engagement opportunities
Solution Approach 1:
The notification control unit implements feedback by continuously monitoring automated driving level changes and adjusting advertisement provision accordingly. This closed-loop approach ensures notifications are synchronized with actual occupant attention states, significantly improving advertisement effectiveness while maintaining manageable system complexity through event-driven control.
Data Source
AI summary
A control apparatus is configured to control advertisement data presented to an occupant of a movable object having an automated driving function, and includes a travel road specification unit for specifying a road scheduled to be travelled by the movable object corresponding to the destination, a setting unit for setting, according to the road scheduled to be travelled, a switching recommendation point for switching a driving mode of the movable object from automated drive to driver-led manual drive, a notification plan generation unit for setting a degree of importance of the advertisement data to be presented according to the driving mode for the road scheduled to be travelled, and generating a notification plan for presenting the advertisement data to the occupant according to the set degree of importance, and a notification control unit for presenting notification data including the advertisement data to the occupant according to the notification plan.