DRM Agent Supplemental Content Presentation Control
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Current Digital-Rights-Management (DRM) systems fail to effectively integrate and manage supplemental content, such as advertisements, within secured digital media content, often requiring users to view advertisements as a condition for accessing the media, but lack flexibility in presentation timing and conditions.
Innovation Solution
Implementing a DRM system that uses a Rights Object to enforce the presentation of supplemental content, such as advertisements, by including restrictions that define presentation conditions, timing, and location, allowing the DRM agent to manage and control the display of separate supplemental content objects in conjunction with media content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If advertisement content is incorporated as an integral part of the media content data object, then the ability to deliver advertisements to consumers is improved, but the flexibility to modify, change, or replace advertisements is lost
Solution Approach 1:
The patent divides the media content data object into two separate components: the media content itself and the advertisement content. The advertisement content is stored as a separate data object that can be independently modified, changed, or replaced without affecting the media content. This segmentation allows the media content provider to maintain the integrity of the media while enabling flexible advertisement management and updates.
2Productivity
If supplemental content is presented as a condition for media access, then revenue streams for media providers are improved, but user convenience and ease of media consumption deteriorates
Solution Approach 1:
The patent implements dynamic control over the presentation of supplemental content through the DRM agent. The system can selectively present supplemental content based on defined conditions and restrictions, allowing media providers to control when and how advertisements are displayed. This dynamic approach enables revenue generation while maintaining user convenience by allowing users to access media content without being forced to view advertisements, unless specific conditions are met.
3Adaptability or versatility
If the supplemental content object is separate from the media content object, then the ability to modify and replace supplemental content is improved, but the complexity of managing and coordinating the two separate objects increases
Solution Approach 1:
The patent introduces a DRM agent as an intermediary component that manages the relationship between the media content object and the supplemental content object. The DRM agent handles the coordination, presentation, and enforcement of restrictions between these separate objects, simplifying the management complexity. By centralizing this coordination function in the DRM agent, the system can maintain separate content objects while reducing the overall complexity of managing their interaction.
Data Source
AI summary
Device, system, and method of digital-rights-management (DRM). In some embodiments, a device may include a DRM agent to manage the utilizing of a content object including secured digital content based on a rights object related to the content object, wherein based on at least one restriction defined in the rights object, the agent is to cause the device to present supplemental content of at least one supplemental content object when the content object is utilized. Other embodiments are described and claimed.