Dual-Display Loyalty POS for Automated Consumer Offers
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Solution Overview
Problem
Current point-of-sale systems lack an automated, flexible, and secure mechanism to associate transactions with a particular consumer, collect transaction data, and apply consumer-specific offers, and do not provide consumers or retail associates with relevant transaction information.
Innovation Solution
A loyalty program computing system with dual-display devices and a loyalty host computing system that includes a processor to receive consumer identifiers, retrieve offers, and modify transactions based on these identifiers, while providing consumer and retailer interfaces for viewing relevant information.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Extent of automation
If conventional point-of-sale systems are used, then transactions can be processed, but automated application of consumer-specific offers is not possible
Solution Approach 1:
A loyalty host computing device is introduced as an intermediary between the POS device and the consumer-specific offer database. The POS device sends transaction data to the loyalty host, which then retrieves and applies appropriate offers, enabling automated consumer-specific offer application without requiring the POS device itself to have complex offer management capabilities
Solution Approach 2:
The system divides the offer management functionality into separate components: the POS device handles transaction processing, while the loyalty host computing device handles offer retrieval and application. This segmentation allows each component to specialize in its function, enabling automated offer application while maintaining system simplicity
2Loss of information
If conventional point-of-sale systems are used, then transactions can be completed, but real-time information display to consumers and associates is not provided
Solution Approach 1:
The dual-display computing device performs multiple functions: it displays transaction information to consumers, shows associate-specific information to retail workers, and communicates with the loyalty host computing device. This multi-functionality justifies the added device complexity by eliminating the need for separate systems for each function
3Productivity
If manual offer application is used, then some consumer recognition is possible, but transaction efficiency is reduced
Solution Approach 1:
The system enables self-service by automatically matching consumers with their applicable offers based on transaction data and consumer profiles. The loyalty host computing device autonomously retrieves and applies offers without requiring manual intervention from associates, thereby increasing transaction processing speed while maintaining high automation
Data Source
AI summary
Systems and methods for modifying transaction data at a remote point-of-sale device (POS) are disclosed. A system in accordance with the present disclosure includes at least one processor programmed to receive, from a POS device, an offer request message including a unique consumer identifier and transaction data. In response to receiving the offer request message, the processor is programmed to retrieve an offer associated with the unique consumer identifier and cause to be displayed, on a user interface of a remote computing device, the offer. The at least one processor is further programmed to receive, from the POS device, updated transaction data, the updated transaction data including a second transaction amount that is greater than the first transaction amount and in response to receiving the updated transaction data, transmit a modification message cause the POS device to modify the transaction in accordance with the at least one offer.