Dual merchandizing case

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Solution Overview

Problem

Existing merchandising cases, such as regular slotted containers, face challenges in maximizing storage space while providing effective display and dispensing features, particularly in limited floor space and storage volume, and often require application-specific designs that do not efficiently adapt to different product shapes and sizes.

Innovation Solution

A dual merchandising case design featuring a movable access panel with cutouts that allows for conversion between a standard display configuration and a gravity-fed configuration, enabling flexible use and efficient product dispensing by altering the dispensing openings and display surfaces without requiring significant changes in the case's structure.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Volume of stationary object

If a standard RSC design is used to maximize storage space, then storage volume is improved, but display and dispensing functionality deteriorates

Engineering Contradiction:
Improvestorage volumeVSAvoiddisplay and dispensing functionality
Core Design Contradiction:
Volume of stationary objectVSAdaptability or versatility

Solution Approach 1:

The access panel is designed to be movable rather than fixed, allowing it to pivot between a first state that restricts access and a second state that permits access to the interior volume. This dynamic element enables the same container structure to serve both storage and display/dispensing functions by changing the state of the access panel.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The access panel serves multiple functions: it acts as a closure to maximize storage when in the first state, and transforms into a display/dispensing interface when pivoted to the second state. The cooperative cutouts in the panels create an access hole that facilitates product removal while maintaining structural integrity, allowing one component to fulfill multiple roles.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If application-specific designs are created for different products, then display and dispensing features are improved, but device complexity and manufacturing cost increase

Engineering Contradiction:
Improvedisplay and dispensing featuresVSAvoidcase structure complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

A single standardized container design incorporates a movable access panel that can adapt to different product types and display requirements. The access panel with cooperative cutouts provides a universal mechanism for creating dispensing openings of various configurations without requiring different container structures, thereby reducing manufacturing complexity while maintaining versatility.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The movable access panel allows a single standardized container design to adapt to different application requirements through state changes rather than structural modifications. This dynamic adaptation eliminates the need for multiple application-specific designs, reducing device complexity while maintaining versatility across different product types.

Inventive Principle:
Principle #15Dynamics

3Reliability

If a fixed closure is used to secure products, then product protection is improved, but access and dispensing convenience deteriorates

Engineering Contradiction:
Improveproduct protectionVSAvoidaccess convenience
Core Design Contradiction:
ReliabilityVSEase of operation

Solution Approach 1:

The access panel transitions from a fixed closure state that protects products to a movable state that provides convenient access. The panel can pivot between a first state that restricts access for product protection and a second state that permits easy product removal, combining security with operational convenience in a single dynamic component.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The closure system is segmented into a movable access panel that can be independently operated from the main container structure. The cooperative cutouts between panels create a focused access point that allows easy product removal while the rest of the container remains securely closed, providing both protection and convenience.

Inventive Principle:
Principle #1Segmentation

Data Source

PatentEP3297927B1Dual merchandizing case
Publication Date: 2019.06.26 KELLANOVA
  • EP3297927B1 patent drawingFigure 1A
  • EP3297927B1 patent drawingFigure 1B
  • EP3297927B1 patent drawingFigure 2A

AI summary

A merchandizing case (1000) comprises a housing having a first wall (1100), a second wall (1200), a third wall (1300), a fourth wall (1400), a fifth wall (1500), and a sixth wall (1600), said first wall (1100) opposing and substantially parallel to said sixth wall (1600), said third wall (1300) opposing and substantially parallel to said second wall (1200), and said fifth wall (1500) opposing and substantially parallel to said fourth wall (1400), said housing having an interior volume (V1000) defined by said first wall (1100), said second wall (1200), said third wall (1300), said fourth wall (1400), said fifth wall (1500), and said sixth wall (1600); a first dispensing opening (1120) formed in said first wall (1100) to provide access to said interior volume (V1000), said first dispensing opening (1120) usable when said housing is supported by said third wall (1300); and a second dispensing opening (1220) formed in said second wall (1200) to provide access to said interior volume (V1000), said second dispensing opening (1220) usable when said housing is supported by said sixth wall (1600).