Dual merchandizing case

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Solution Overview

Problem

Current merchandizing cases, such as regular slotted containers, face challenges in maximizing storage efficiency and display appeal while maintaining cost-effectiveness, particularly in limited spaces, and often require application-specific designs that do not easily adapt to varying product sizes and environmental conditions.

Innovation Solution

A dual-function merchandizing case design featuring a housing with multiple walls and strategically placed dispensing openings, including a tear-away panel mechanism that allows for conversion between display and gravity-fed configurations, optimizing storage and display flexibility without significant material or production cost increases.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If a single-function merchandizing case is used, then the design is simple and cost-effective, but it cannot adapt to varying product sizes and environmental conditions

Engineering Contradiction:
Improveadaptability to varying product sizes and environmental conditionsVSAvoiddesign complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The merchandizing case is designed with multiple dispensing openings at different locations (front, rear, left, right walls) allowing it to function in multiple orientations and configurations. The housing can be supported on different walls to create either a first configuration with a first dispensing opening or a second configuration with a second dispensing opening, making the same structure adaptable to various product sizes and display environments without requiring multiple different cases

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If multiple application-specific designs are created for different products, then each design is optimized for its specific use, but the overall system complexity and production costs increase

Engineering Contradiction:
Improveproduct-specific optimizationVSAvoidproduction cost
Core Design Contradiction:
Adaptability or versatilityVSEase of manufacture

Solution Approach 1:

Instead of producing multiple different merchandizing cases for different products, the invention uses a single universal housing design with strategically placed dispensing openings. By supporting the housing on different walls and utilizing different dispensing openings, the same case can be optimized for various product types and display requirements, eliminating the need for multiple production molds and reducing manufacturing costs

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The merchandizing case allows dynamic reconfiguration by changing which wall serves as the support base. The housing can be rotated or repositioned to create different configurations, allowing the dispensing opening to be positioned optimally for different product sizes and display environments without requiring physical modification to the case structure

Inventive Principle:
Principle #15Dynamics

Data Source

PatentUS10485360B2Dual merchandizing case
Publication Date: 2019.11.26 KELLANOVA
  • US10485360B2 patent drawing
  • US10485360B2 patent drawing
  • US10485360B2 patent drawing

AI summary

A merchandizing case may include a housing having first, second, third, fourth, fifth, and sixth walls. The first wall may oppose and may be substantially parallel to the second wall, the third wall may oppose and may be substantially parallel to the fourth wall, and the fifth wall may oppose and may be substantially parallel to the sixth wall. The housing may have an interior volume defined by the first wall, the second wall, the third wall, the fourth wall, the fifth wall, and the sixth wall. A first dispensing opening may be formed in the first wall to provide access to the interior volume and is usable when the housing is supported by the fourth wall. A second dispensing opening may be formed in the second wall to provide access to the interior volume and is usable when the housing is supported by the second wall.