Duplicate Keyword Selection Engine for Ad Campaigns
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Solution Overview
Problem
Advertisers face inefficiencies in managing advertising campaigns due to duplicate keywords, which complicate account management and require time-consuming manual identification and adjustment of keyword attributes as the number of advertisements and keywords increases.
Innovation Solution
A duplicate keyword selection engine facilitates the identification and selection of duplicate keywords based on specified criteria, allowing for simultaneous adjustment of attribute values across selected keywords, streamlining the process by presenting duplicate keywords in a user-friendly interface and enabling modifications through a single action request.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If advertisers manually identify and adjust duplicate keywords, then keyword management can be performed, but time consumption and effort increase significantly
Solution Approach 1:
The system automatically identifies duplicate keywords across advertisements and campaigns, and enables bulk selection and modification without requiring manual intervention for each keyword. The system serves itself by detecting duplicates and presenting them for efficient batch processing.
Solution Approach 2:
The system combines multiple duplicate keywords into selectable groups, allowing advertisers to manage multiple duplicate keywords through a single interface and single action request, rather than handling each keyword separately.
2Measurement precision
If duplicate keywords are identified and managed individually, then precise control over each keyword is achieved, but the complexity of account management increases
Solution Approach 1:
The system segments duplicate keywords into distinct selectable groups based on their duplication patterns, allowing advertisers to precisely control which duplicates to modify while maintaining clear organization and reducing management complexity.
Solution Approach 2:
The system provides a universal interface that handles multiple duplicate keywords across different advertisements and campaigns through a single selection and modification process, reducing complexity while maintaining precise control capabilities.
3Reliability
If keyword attributes are modified one by one, then each modification can be carefully controlled, but productivity decreases
Solution Approach 1:
The system merges multiple keyword modification operations into a single bulk action, allowing advertisers to modify attributes of multiple duplicate keywords simultaneously through one action request, thereby maintaining control while significantly improving productivity.
Solution Approach 2:
The system performs preliminary identification and grouping of duplicate keywords before the modification action, allowing advertisers to review and confirm the selection before executing the bulk modification, ensuring controlled and reliable changes.
Data Source
AI summary
A duplicate keyword selection engine facilitates identification and selection of duplicate keywords that are associated with advertisements and advertising campaigns. The selection engine selects duplicate keywords from one or more sets of duplicate keywords. The duplicate keywords can be selected based on selection criterion specified by the advertiser. The selection criterion for selecting duplicate keywords for inclusion in set of duplicate keywords can be a relative attribute value that a keyword must have relative to attribute values of other keywords in the set of duplicate keywords to which the keyword belongs. For example, the selection criterion can require a duplicate keyword to have a highest attribute value relative to attribute values of the other keywords in the set of duplicate keywords.