Duplicate Lead Removal System with Conflict Engine
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Solution Overview
Problem
The lead generation industry faces issues with duplicate leads, which devalue leads for providers and lead generation companies, as they must refund or discount purchases due to receiving duplicate contacts, leading to lost revenue and increased detection burdens.
Innovation Solution
A system comprising a database of duplicate leads and a conflict engine that identifies and removes duplicates by comparing leads from various sources against vendor-specific or shared databases, ensuring that only unique leads are provided to vendors, with options for real-time updates and minimal consumer data storage to maintain privacy and reduce computational resources.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If lead generation companies sell leads from multiple sources, then lead quantity increases, but duplicate leads increase causing value loss
Solution Approach 1:
The system performs preliminary duplicate detection by comparing incoming leads against a database of previously generated leads before selling them to vendors. This proactive approach prevents duplicate leads from being sold, eliminating the need for post-sale refunds or discounts and preserving lead value while maintaining high lead quantity from multiple sources
Solution Approach 2:
The patent introduces an intermediary duplicate detection system that sits between lead generation sources and vendors. This intermediary component automatically compares leads against stored duplicate patterns and blocks duplicates before they reach vendors, resolving the contradiction by enabling high lead volume from multiple sources without the value loss from duplicates
2Quantity of substance
If vendors receive duplicate leads, then lead volume for vendors increases, but vendor efficiency decreases due to detection burden
Solution Approach 1:
The system implements self-service duplicate detection where the lead generation company automatically detects and removes duplicates before sending leads to vendors. Vendors receive pre-filtered, unique leads without needing to invest their own resources in duplicate detection, maintaining high lead volume while eliminating the detection burden
Solution Approach 2:
An intermediary duplicate removal system processes leads before vendor delivery, automatically filtering out duplicates based on stored patterns. This intermediary service protects vendors from receiving duplicates without requiring them to build their own detection capabilities, resolving the contradiction between lead volume and detection burden
3Measurement precision
If complete consumer contact information is stored for duplicate detection, then duplicate detection accuracy improves, but consumer privacy risk increases
Solution Approach 1:
The system extracts only the essential identifying elements needed for duplicate detection (such as name, phone number, or email) while excluding sensitive personal information. This extraction approach maintains high duplicate detection accuracy by capturing unique identifiers without storing unnecessary private data, thus reducing consumer privacy risk
Solution Approach 2:
The patent applies local quality by storing different types of information with different levels of sensitivity. Only minimal identifying information necessary for duplicate detection is stored in the duplicate database, while complete contact information is kept secure and not transmitted. This selective information storage achieves accurate duplicate detection while minimizing privacy exposure
Data Source
AI summary
A duplicate lead removal system comprises a matching engine, a vendor duplicates database, and a conflict engine. The matching engine is configured to determine at least one vendor to receive a lead. The vendor duplicates database is configured to store duplicate lead information that is at least partly created by and received from vendors outside of the duplicate lead removal system. The conflict engine is configured to compare information that is at least derived from the lead with information stored in the vendor duplicates database in order to determine if the lead is a duplicate lead for the vendor such that the system can prevent transmission of duplicate leads to the vendor.