DVR Media Asset Metadata for Dynamic Ad Insertion
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Solution Overview
Problem
Multichannel media distribution platforms face challenges in dynamically inserting advertisements into recorded programs on digital video recorders (DVRs) without disrupting the viewing experience or requiring extensive human and computing resources.
Innovation Solution
The implementation of media asset metadata that allows DVRs to select and play advertisements immediately before or after recorded programs, using service identifiers to target specific advertisements based on user interactions or events, enabling seamless dynamic ad insertion.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If dynamic ad insertion is implemented during recorded program playback, then advertising opportunities increase, but processing complexity and resource requirements increase
Solution Approach 1:
The patent applies preliminary action by delivering and storing media asset metadata on the DVR before the recorded program is actually played back. This metadata contains pre-defined cues and instructions for ad insertion, allowing the system to execute dynamic ad insertion during playback without performing complex processing in real-time. The ad selection and preparation work is done in advance, reducing the processing burden during actual program playback.
2Measurement precision
If multiple Service IDs are used to target specific advertisements, then ad targeting precision improves, but metadata complexity increases
Solution Approach 1:
The patent uses parameter changes by incorporating multiple Service IDs in the media asset metadata, where each Service ID corresponds to different services or contexts (e.g., customer service representative online, specific program categories). This allows the DVR to select and play particular advertisements targeted based on the current service context without fundamentally changing the metadata structure, simply by varying the Service ID parameter to match different scenarios.
Data Source
AI summary
Improved technical functionality is provided to dynamically select and seamlessly play advertisements immediately before playing of a recorded program upon selection of the recorded program for playing, or upon other detected events and conditions associated with the set-top-box (STB) or user. In some embodiments, this is performed by using metadata which may be delivered to and stored on a digital video recorder (DVR) prior to recording the program, providing a technical solution to enable opportunities for additional advertisement impressions. Playing of the advertisement may also or instead occur upon the recorded program finishing playing. Thus, the technical solution provides the additional opportunity for the content creator and/or the satellite television or cable service provider to sell advertising spots in addition to those already sold for breaks within the recorded program.