DVR Media Asset Metadata for Dynamic Ad Insertion
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Solution Overview
Problem
Multichannel media distribution platforms face challenges in dynamically inserting advertisements into recorded programs on digital video recorders (DVRs), limiting opportunities for additional advertisement impressions and revenue streams.
Innovation Solution
The implementation of media asset metadata that allows DVRs to select and play advertisements immediately before or after recorded programs, using service identifiers to target specific advertisements based on user interactions or events, enhancing dynamic ad insertion capabilities.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If advertisements are dynamically inserted into recorded programs using DVRs, then advertisement impressions and revenue opportunities are increased, but system complexity and difficulty of implementation increase
Solution Approach 1:
The system performs preliminary actions by delivering and storing media asset metadata on the DVR before the actual recording of programs. This metadata contains pre-configured information about which advertisements to play, when to play them, and under what conditions, enabling automatic ad insertion without real-time complex decision-making
Solution Approach 2:
Media asset metadata acts as an intermediary between the advertisement delivery system and the DVR recording system. The metadata serves as a pre-processed instruction set that simplifies the interaction between different system components, allowing the DVR to automatically select and play appropriate advertisements based on stored program information
2Adaptability or versatility
If media asset metadata is delivered and stored on the DVR prior to recording, then targeted advertisement selection is enabled, but data transmission and storage requirements increase
Solution Approach 1:
The system applies local quality by delivering metadata specifically tailored to each DVR and its scheduled recordings. Each metadata set contains only the advertisement information relevant to that particular DVR's program schedule and target audience, rather than transmitting universal advertisement data to all systems
Solution Approach 2:
The metadata delivery process is segmented by program and by DVR device. Each program recording has its own associated metadata containing specific advertisement instructions, and each DVR receives only the metadata relevant to its local program schedule, dividing the overall data transmission into manageable, targeted segments
Data Source
AI summary
Improved technical functionality is provided to dynamically select and seamlessly play advertisements immediately before playing of a recorded program upon selection of the recorded program for playing, or upon other detected events and conditions associated with the set-top-box (STB) or user. In some embodiments, this is performed by using metadata which may be delivered to and stored on a digital video recorder (DVR) prior to recording the program, providing a technical solution to enable opportunities for additional advertisement impressions. Playing of the advertisement may also or instead occur upon the recorded program finishing playing. Thus, the technical solution provides the additional opportunity for the content creator and/or the satellite television or cable service provider to sell advertising spots in addition to those already sold for breaks within the recorded program.