DVR Metadata for Seamless Dynamic Ad Insertion
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Solution Overview
Problem
Existing media distribution systems struggle to dynamically insert advertisements seamlessly before playing recorded programs on digital video recorders (DVRs), limiting opportunities for additional advertisement impressions.
Innovation Solution
The system uses media asset metadata to dynamically select and play advertisements immediately before playing recorded programs on DVRs, allowing for additional advertisement impressions beyond traditional break times.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If traditional ad insertion methods are used during program breaks, then ad playback is reliable, but additional advertisement opportunities before program playback are lost
Solution Approach 1:
The system performs preliminary actions by downloading and storing media asset metadata before the actual program playback. The metadata includes information about associated media assets (advertisements) that should be played before or after the program. This advance preparation enables seamless dynamic ad insertion without adding complexity during the actual playback moment.
Solution Approach 2:
The patent introduces media asset metadata as an intermediary element that bridges the program content and associated advertisements. This metadata acts as a mediator that contains identifiers and playback instructions, allowing the system to dynamically select and play appropriate ads without direct complex interaction between the program player and ad management system.
2Productivity
If dynamic ad insertion is implemented, then additional advertisement revenue is generated, but seamless playback before program content becomes difficult
Solution Approach 1:
The system downloads media asset metadata in advance, which includes pre-defined playback timing information for associated media assets. This preliminary action ensures that ad playback timing is predetermined and synchronized with program content, achieving seamless transitions without complex real-time coordination.
Solution Approach 2:
The system uses feedback from the metadata about program identifiers and associated media asset identifiers to automatically trigger playback of the correct advertisement at the correct time. The metadata provides feedback information that guides the playback system to seamlessly insert ads before or after program content based on pre-established rules.
Data Source
AI summary
Improved technical functionality is provided to dynamically select and seamlessly play advertisements immediately before playing of a recorded program upon selection of the recorded program for playing, or upon other detected events and conditions associated with the set-top-box (STB) or user. In some embodiments, this is performed by using metadata which may be delivered to and stored on a digital video recorder (DVR) prior to recording the program, providing a technical solution to enable opportunities for additional advertisement impressions. Playing of the advertisement may also or instead occur upon the recorded program finishing playing. Thus, the technical solution provides the additional opportunity for the content creator and/or the satellite television or cable service provider to sell advertising spots in addition to those already sold for breaks within the recorded program.