Dynamic Accent Color Selection for Content Items

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Solution Overview

Problem

Existing online platforms face challenges in visually differentiating and enhancing content items, such as images, videos, and links, to make them more eye-catching and unified with their accompanying accent colors, as current methods lack dynamic and context-aware color selection.

Innovation Solution

An online system dynamically selects an accent color for content items using a waterfall selection method, which includes dominant and complementary color selection algorithms, ensuring the color complements or contrasts with the image, based on prominence, contrast, colorfulness, and hue criteria, to provide a visually appealing and consistent look.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of manufacture

If a static accent color is used for content items, then the implementation is simple, but the visual appeal and differentiation are insufficient

Engineering Contradiction:
Improveimplementation simplicityVSAvoidvisual appeal and differentiation
Core Design Contradiction:
Ease of manufactureVSAdaptability or versatility

Solution Approach 1:

The patent implements dynamic accent color selection that adapts to each content item's image characteristics. The system analyzes image colors and dynamically assigns accent colors from a palette, transforming the static color assignment into a dynamic, context-aware process that enhances visual appeal while maintaining implementation feasibility through automated algorithms

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system changes the color parameter of accent blocks based on image analysis. By evaluating image color distributions and selecting accent colors that complement or contrast with dominant image colors, the system dynamically adjusts the color parameter to achieve optimal visual differentiation and appeal for each content item

Inventive Principle:
Principle #35Parameter changes

2Measurement precision

If multiple color selection methods are implemented, then the color selection accuracy is improved, but the system complexity increases

Engineering Contradiction:
Improvecolor selection accuracyVSAvoidsystem complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The patent segments the color selection process into multiple independent methods (dominant color selection, complementary color selection, and alternative methods). Each method operates as a separate module that can be independently executed, allowing the system to evaluate multiple approaches without creating a monolithic complex system

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system introduces an intermediary color palette as a mediator between image analysis and final accent color selection. This palette serves as a standardized intermediate representation that simplifies the comparison and selection process, reducing complexity while maintaining accuracy through pre-defined color options

Inventive Principle:
Principle #24Intermediary (Mediator)

3Adaptability or versatility

If dynamic color selection is implemented, then the visual unity and engagement are improved, but the processing time increases

Engineering Contradiction:
Improvevisual unity and engagementVSAvoidprocessing time
Core Design Contradiction:
Adaptability or versatilityVSLoss of time

Solution Approach 1:

The system performs preliminary action by pre-defining a curated color palette of suitable accent colors before the actual selection process. This pre-computation of available options reduces the computational burden during runtime, as the system only needs to select from pre-vetted colors rather than generating colors from scratch

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent employs computationally efficient image analysis methods that use simplified color sampling and histogram-based approaches rather than complex deep learning models. These lighter-weight algorithms provide sufficient accuracy for accent color selection while significantly reducing processing time and computational resources

Inventive Principle:
Principle #27Cheap short-living objects (Disposable)

Data Source

PatentUS10269145B1Color sampling for displaying content items
Publication Date: 2019.04.23 META PLATFORMS INC
  • US10269145B1 patent drawing
  • US10269145B1 patent drawing
  • US10269145B1 patent drawing

AI summary

An online system is configured to provide content items to users. The content item includes an image, and is displayed with a color block or colored border as an accent to the image. The color of the color block or colored bordered is dynamically selected based upon the image included in the content item, and is selected using a waterfall selection method comprising a sequence of different selection methods, each selection method configured to select a color based upon a most common color of the image that satisfies a respective set of selection criteria or determine that no color meets the respective set of selection criteria. The selection methods may comprise a dominant color selection method wherein the selected color corresponds to a most dominant color of the image, and a complementary color selection method wherein the select color is a complement of a dominant color of the image.