Dynamic Action UI Components in Comparison Views
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Solution Overview
Problem
Conventional comparison views in service provider systems lack user interface components that enable users to initiate actions, leading to limited conversion rates as users often navigate to other platforms to finalize transactions.
Innovation Solution
Implementing different action user-interface components in a comparison view, determined using machine learning models like reinforcement learning, to provide selectable actions for each listing, such as 'Add to Cart' or 'Buy It Now', with varying visual characteristics to differentiate actions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If conventional comparison views display listings side-by-side with attributes, then users can visually scan and compare listing information, but the views lack user interface components that enable users to initiate actions, leading to limited conversion rates
Solution Approach 1:
The patent divides the comparison view into distinct functional segments: information display areas for comparing listing attributes, and separate action user interface components for initiating transactions. This segmentation allows the comparison functionality and action initiation to be independently optimized, with action components strategically positioned alongside relevant listing information to enable immediate user conversion without navigating away from the comparison view
Solution Approach 2:
The patent merges the comparison view functionality with action user interface components into a single integrated display. Instead of requiring users to navigate to separate pages for actions like 'Add to Cart' or 'Buy It Now', these action components are embedded directly within the comparison view, combining information consumption and action initiation in one location to increase conversion rates
2Productivity
If the same user interface component is displayed in all listings, then the interface is simple and consistent, but it fails to take advantage of actual engagement by users with service providers to cause conversion
Solution Approach 1:
The patent applies different action user interface components to different listings based on local characteristics of each listing and user engagement data. Instead of uniform treatment, the system analyzes actual user engagement with service providers and configures appropriate action components (such as 'Add to Cart', 'Buy It Now', or custom actions) for each specific listing, optimizing conversion opportunities at the local level while maintaining overall system coherence
3Productivity
If users analyze a comparison view but then navigate to another service provider system to finalize conversion, then users can compare listings thoroughly, but the platform loses the conversion opportunity
Solution Approach 1:
The patent prepares action user interface components in advance within the comparison view, so that when users have finished analyzing listings, the necessary action buttons (such as 'Add to Cart' or 'Buy It Now') are already positioned and ready for immediate selection. This preliminary preparation of action components eliminates the need for users to navigate away from the comparison view to access transaction functionality, capturing conversion opportunities at the moment of decision
Data Source
AI summary
Different action user-interface components in a comparison view are described. Initially, a selection is received to display a comparison view via a user interface of a listing platform. Multiple listings of the listing platform are selected for inclusion in the comparison view. A comparison view system determines which action of a plurality of actions, used by the listing platform, to associate with each of the listings. A display device displays the multiple listings concurrently in a comparison view via a user interface of the listing platform and also displays an action user-interface component (e.g., a button) in each of the plurality of listings. The action user-interface component is selectable to initiate the action associated with the respective listing. In accordance with the described techniques, the action user-interface component displayed in at least two of the multiple listings is selectable to initiate different actions in relation to the respective listing.