Dynamic Online Advertisement Assembly Using Component Segmentation
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Solution Overview
Problem
Advertisers lack the ability to dynamically alter or optimize online advertisements once they are created and delivered, limiting their ability to respond to viewer feedback and changing conditions such as product availability or seasonal promotions.
Innovation Solution
A system and method that allows advertisers to select and transmit subsets of advertisement components based on predefined rules, enabling dynamic creation and optimization of advertisements in real-time, including the ability to redirect viewers to landing pages with tailored content and track the success of different combinations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If advertisements are created as whole units and provided to ad servers, then advertisement creation is simple and straightforward, but advertisers cannot easily alter or dynamically change the advertisements once provided
Solution Approach 1:
The advertisement is divided into multiple independent components (image components, text components, link components, etc.) that can be separately stored, selected, and assembled. This segmentation allows advertisers to dynamically alter specific components without changing the entire advertisement structure, resolving the contradiction between adaptability and complexity.
Solution Approach 2:
The advertisement system transitions from static whole-unit delivery to dynamic component-based assembly. Components are selected and assembled in real-time based on viewer characteristics, context, and performance data, enabling advertisements to adapt dynamically while maintaining a simple underlying component structure.
2Loss of information
If advertisements are created as whole units, then the creation process is straightforward, but advertisers cannot obtain feedback based on a large number of different advertisements
Solution Approach 1:
Instead of creating numerous unique advertisement copies, the system uses a single template with interchangeable components. By copying and recombining components across multiple advertisements, the system generates diverse ad variations for testing and feedback collection while maintaining efficient creation processes through component reuse.
Solution Approach 2:
The system enables feedback collection across multiple ad variations by changing parameters (component combinations, targeting criteria, timing) rather than creating entirely new advertisements. This allows efficient experimentation with different component assemblies to gather performance data without proportionally increasing creation effort.
3Ease of manufacture
If professional services are used to create advertisements, then advertisement quality is high, but the process becomes complex and time-consuming
Solution Approach 1:
The system enables advertisers to create and manage their own advertisements using pre-built components and automated assembly rules. By providing self-service tools with component libraries and template-based construction, the system eliminates the need for professional design services while maintaining quality through standardized, proven components, thereby reducing both complexity and time investment.
Data Source
AI summary
A method and system may in response to a request for advertisement components stored at a server, select a subset of advertisement components, and transmit the advertisement components to a client. The client may, for example insert the components into an advertisement in order to, for example, display an advertisement that is custom made for the particular client, or includes a random selection of components, or is an advertisement with components assembled for a different reason.