Dynamic Advertisement Selection for Coupon State Management
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Solution Overview
Problem
Conventional coupons lack targeting and relevance, often wasting advertising expenses by promoting expired, used, or irrelevant digital coupons, as they are not dynamically adjusted based on user or coupon states.
Innovation Solution
Implementing an advertisement management system that dynamically generates or selects advertisements based on user and coupon states using an advertisement selection matrix, considering factors like user purchase history and coupon status to optimize marketing efforts.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If conventional coupons are published in publications without dynamic adjustment, then advertising coverage is broad, but advertising efficiency deteriorates due to waste on expired or redeemed coupons
Solution Approach 1:
The patent implements dynamic advertisement generation that adjusts coupon advertisements in real-time based on coupon state (active, expired, redeemed) and user state (clip status, purchase history). The system transitions from static published coupons to dynamically selected and generated advertisements, ensuring only valid, unredeemed coupons are promoted, thereby eliminating waste on expired or used coupons while maintaining broad advertising coverage.
2Adaptability or versatility
If conventional coupons lack targeting, then advertising reach is maximized, but relevance to specific users deteriorates
Solution Approach 1:
The patent applies local quality by tailoring advertisement content to specific user characteristics and coupon states. The system selects and generates advertisements with different creative treatments based on individual user attributes (clip status, purchase history, demographics) and specific coupon properties (active/expired, redeemed/unredeemed). This ensures each user receives highly relevant, personalized coupon advertisements rather than generic blanket promotions, maximizing both targeting capability and user-specific relevance.
3Ease of operation
If manual coupon clipping and retention is required, then coupon distribution is simple, but user convenience and redemption efficiency deteriorate
Solution Approach 1:
The patent replaces the mechanical system of physical coupon clipping, printing, and retention with an automated digital system. The system electronically stores coupon data, automatically tracks redemption status, and delivers digital coupons directly to users' devices. This substitution eliminates the manual steps of clipping and physically retaining coupons, dramatically improving user convenience and reducing the time required for coupon redemption while maintaining accurate tracking of coupon states.
Data Source
AI summary
Various embodiments provide advertising that is aware of digital coupon states and user states. Digital coupons can be issued to users and redeemed with third party retailer systems and/or point of sale systems. An advertisement including a digital coupon to be presented to a user is determined. Data encoding the advertisement is sent to the third party retailer system or the point of sale system.