Dynamic Ad Frame Management System for Display Layout
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Solution Overview
Problem
Existing ad frame management systems face challenges in increasing the number of ad frames on a computer screen without altering the screen layout, due to physical restrictions imposed by the display area.
Innovation Solution
An ad frame management system that includes a frame coordinating computer capable of determining whether to increase or decrease the number of ad frames by changing content frames to ad frames or vice versa, without altering the total number of content and ad frames, using a rule-based system to manage frame type changes and distribute data to user terminal computers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If the number of ad frames is increased on a computer screen, then advertising effectiveness is improved, but the screen layout must be changed due to physical display area restrictions
Solution Approach 1:
The patent applies dynamics by enabling the frame type (content frame or ad frame) to be dynamically switched based on bidding popularity. The system can change content frames to ad frames or vice versa in real-time without altering the physical screen layout, thus increasing advertising effectiveness while maintaining layout flexibility.
Solution Approach 2:
The patent changes the parameter of frame type assignment based on bidding popularity thresholds. By adjusting which frames are designated as ad frames versus content frames according to bid amounts, the system optimizes advertising effectiveness without physically changing the screen layout structure.
2Productivity
If the screen layout is changed to accommodate more ad frames, then advertising effectiveness is improved, but user experience deteriorates
Solution Approach 1:
The system dynamically switches frame types based on bidding popularity while maintaining the original screen layout structure. This allows advertising effectiveness to be improved through increased ad frame utilization without disrupting the user experience that relies on a stable, predictable layout.
Solution Approach 2:
The patent uses the concept of frame type copying or replication, where content frames can be converted to ad frames with the same spatial characteristics. This allows the system to replicate the layout structure while changing its function, maintaining user experience while improving advertising effectiveness.
3Device complexity
If ad frames are fixed in number and position, then screen layout is simple, but advertising effectiveness is limited
Solution Approach 1:
The patent transforms the static frame configuration into a dynamic one where frame types can be switched based on bidding popularity. This maintains layout simplicity from the user's perspective while enabling the system to adapt and optimize advertising effectiveness through real-time frame type changes.
Solution Approach 2:
The patent makes the frame system universal by allowing the same physical frame to serve different functions (content display or advertisement) depending on the bid situation. This multi-functionality enables the system to maximize advertising effectiveness without increasing layout complexity.
Data Source
AI summary
A frame coordinating computer (154), upon receiving a bidding popularity from a bid management computer (152) (S1), determines whether a multiple-view video frame distributed as a content should be changed to an ad frame (S2). When it is determined that the multiple-view video frame distributed as the content should be changed to an ad frame, a change request is transmitted (S4). A content distributing computer (156P1), upon receiving such a change request (S11), changes one of content frames is changed to an ad frame (S12). Ad frame management system flexibly changes the number of ad frames in accordance with the advertisement demand by dynamically changing the number of ad frames.