Dynamic Advertisement Selection for Game Reward Engagement
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Solution Overview
Problem
Users become disinterested and skip reward advertisements in online games due to the lack of variation, leading to a negative experience as they watch the same advertisements repeatedly.
Innovation Solution
A computer system that allows users to select and watch targeted advertisements, with the option to improve game-related elements, such as character abilities or items, by completing advertisement watches, providing a sense of reward and engagement through parameter value improvements and display mode changes.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If the same advertisement is displayed repeatedly during gameplay, then the advertisement can be watched multiple times for rewards, but user interest decreases and the experience becomes cumbersome
Solution Approach 1:
The patent applies dynamics by making the advertisement content changeable rather than static. The system dynamically selects and displays different advertisements from a plurality of advertisements based on user preferences, game state, or other criteria, ensuring that the advertisement content varies each time it is displayed. This resolves the contradiction by maintaining high completion rates through variety while preserving user engagement through personalized, non-repetitive content.
Solution Approach 2:
The patent utilizes parameter changes by modifying the advertisement content parameters (such as advertisement ID, type, or theme) based on user characteristics, game progress, or viewing history. Instead of displaying the same advertisement repeatedly, the system changes the advertisement parameters to present different content, thereby maintaining user interest and engagement while still achieving multiple advertisement viewings for rewards.
2Quantity of substance
If reward advertisements are displayed during gameplay, then users can earn rewards, but users may skip advertisements or feel negative about the advertised product due to repetitive viewing
Solution Approach 1:
The system dynamically adjusts the advertisement selection to prevent repetitive viewing of the same content. By implementing real-time selection based on user feedback, viewing history, or game context, the system ensures that users watch varied advertisements, thereby maintaining completion rates while still distributing rewards effectively across multiple viewings.
Solution Approach 2:
The patent incorporates feedback mechanisms where the system monitors user viewing behavior, completion status, and preferences, then uses this feedback to select subsequent advertisements. This feedback loop ensures that users are presented with advertisements they are more likely to watch completely, thereby maintaining high completion rates while still enabling reward distribution across multiple viewings.
3Stability of the object's composition
If a fixed advertisement is displayed on the advertisement screen, then the advertisement content remains consistent, but the user becomes disinterested after the first viewing
Solution Approach 1:
The patent resolves this contradiction by implementing a dynamic advertisement selection system that chooses from a plurality of advertisements rather than displaying a fixed advertisement. The system maintains stability in the sense that advertisements are still displayed consistently according to selection criteria, but introduces variability in the actual content to sustain user motivation and interest across multiple viewings.
Solution Approach 2:
The system changes advertisement parameters (content, type, theme) based on user characteristics and viewing history, thereby maintaining content consistency in terms of quality and relevance while varying the actual advertisement material to prevent user disinterest. This allows the system to maintain stable reward mechanisms while adapting content to user preferences.
Data Source
AI summary
When a user selects an input element from entertainment elements, related to a game, possessed by the user and accepts an advertisement output offer, advertisement watching control starts. Improvement control including 1) improving a parameter value associated with the input element, or 2) improving the parameter value associated with the input element and changing a display mode of the input element is performed in return for advertisement watching.